Many businesses have come and gone in the Lane County district, but one of many have tested the times and survived by remaining open. Head Start of Lane County has had an Executive Director (Annie Soto) for 24 years, and I had a chance to interview her during normal business hours and went through the many services offered at her location. Annie Soto is an astonishing person to be in charge of so many employees that love and care for children’s needs. As she stated she “helps children get ready for school and get ready for life” by quality educational services.
Head Start Provides A Variety of Services
They also screen children for hearing, vision, height, weight and provide an assessment. These are indicators of where the children’s strengths are for areas of growth. Head Start doesn’t just help the children, but also the parents get help back into the community by getting to go back to school and get better jobs in the community. And for immigrants, they help them with getting drivers licenses and such. All of these services are provided by state funding and the office of Head Start. Annie Soto is very knowledgeable about the history of Head Start of Lane County and was admiring the fact that this establishment was started in 1965 for children and their well-being. Ages run prenatal through age 5. There are 22 locations of Head Start and approximately 51 classrooms all in the Lane County district, these locations teach children of these ages the many things in life they need to get them ready for life. Head Start works with Lane County Dental to make sure the children’s teeth are treated and cleaned as well as seen by Well Child Services for the medical examination. Including up to date shots, these doctors and dentists get the children up to date medically for entering school.
Leveraging Social Media for Community Awareness
When I was interviewing Annie Soto, I brought up the topic of social media and her reaction was that social media has brought more awareness to her programs, and plans on keeping the awareness throughout the community, as we all know social media plays a big part in today’s business. Creating the awareness and support for many businesses to stay alive in tough economy’s, this program also delivers meals prepared in Head Starts Large complete kitchen to different schools in the community regulated by Head Start. Challenges that were faced by Annie Soto through the years have been that the program is funded to families and parents in the poverty levels in accordance with low incomes, and the increase in state minimum wages and sometimes parents in these levels are not eligible for the services anymore.
CSK Dynamic Ventures Supports Head Start of Lane County
These types of programs are very much regulated and micromanaged by the government but this facilities executive director feels that she is always in a learning state of mind to help families and children get through her open doors, and get the education or care needed to live a happier life in the real world. When I had brought up the topic of what would you have done differently over the years and she replied that keeping a hold on staff due to other programs has had its challenges. I had a great interview with Annie Soto, as she demonstrated great knowledge about her business and the community and the well being of children that she comes in contact with.
Most businesses whether large or small have their own marketing team performing their advertising through many channels to get their brand noticed throughout the market, branding your company is excellent for potential new customers. Some small business owners don’t have the money to spend on large advertisements so they pick and choose what they can afford in the market, this low spending budget for marketing means that each company must find a way to get new customers in the door by their marketing skills or the money wasn’t well spent. 2020 has been such a letdown for many businesses due to the pandemic, rioting, looting and not to mention the devastating fires that are destroying what wasn’t destroyed by the rioters. As we pick up our businesses from ground zero again and try to boost the economy back so our businesses can start making a profit again, we need to understand other ways to help ourselves.
The economic meltdown of 2020 has left many business owners without a business to run and employees stuck on unemployment, but for those businesses that survived, I wanted to teach you that Social Media has become a timeline of our future. Social media platforms are based on individual timelines per person and per platform, as soon as some of the businesses out there learn about these timelines the better sales and profits will become. Not only can you make free ads on all these timelines but you can also send them on your friend’s timelines as well, so, instead of just your timeline with 500 friends you can send over the 500 friend’s timelines as well. Can you imagine the impressions or visibility change to your product by allowing 500+500+500 friend’s timelines to see your product? That’s a large audience, don’t you think? Most people think that when you post something online that everyone sees what you post, that’s incorrect unless you’re paying to place your ad on social media. Your timeline only specifies the timeline connection you have with your friends or on your business page, as a business owner I want to get my brand or product out there where everyone can see. Here at CSK we want you to learn these marketing ways to better help your business keep marketing costs down and allowing more people on multiple timelines to see your post for better engagements.
Comprender las líneas de tiempo de las redes sociales y cómo benefician a su negocio.
La mayoría de las empresas, ya sean grandes o pequeñas, tienen su propio equipo de marketing que realiza su publicidad a través de muchos canales, para que su marca se destaque en todo el mercado, la marca de su empresa es excelente para nuevos clientes potenciales. Algunos propietarios de pequeñas empresas, no tienen el dinero para gastar en grandes anuncios, por lo que eligen lo que pueden pagar en el mercado, este bajo presupuesto de gasto para marketing significa que cada empresa debe encontrar la manera de conseguir nuevos clientes a través de sus habilidades de marketing o el dinero no bien invertido. 2020 ha sido una decepción para muchas empresas debido a la pandemia, los disturbios, los saqueos, sin mencionar los incendios devastadores que están destruyendo lo que no fue destruido por los alborotadores. A medida que retomamos nuestros negocios desde la zona cero, e intentamos impulsar la economía para que nuestros negocios puedan comenzar a obtener ganancias nuevamente, debemos comprender otras formas de ayudarnos a nosotros mismos.
El colapso económico de 2020 ha dejado a muchos propietarios de negocios sin un negocio que administrar, y empleados atrapados en el desempleo; pero para aquellos negocios que sobreviven, quería enseñarles que las redes sociales se han convertido en una línea de tiempo de nuestro futuro. Las plataformas de redes sociales se basan en cronogramas individuales por persona y por plataforma, tan pronto como algunas de las empresas conozcan estos cronogramas, mejores ventas y ganancias serán. No solo puede hacer anuncios gratuitos en todas estas líneas de tiempo, sino que también puede enviarlos en las líneas de tiempo de sus amigos, por lo que, en lugar de solo su línea de tiempo con 500 amigos, también puede enviar las líneas de tiempo de los 500 amigos. ¿Se imagina el cambio de impresiones o visibilidad de su producto al permitir que 500 + 500 + 500 líneas de tiempo de amigos vean su producto? Esa es una gran audiencia, ¿no cree? La mayoría de la gente piensa que cuando publica algo en línea, todos ven lo que publica, eso es incorrecto, a menos que esté pagando para colocar su anuncio en las redes sociales. Su línea de tiempo solo especifica la conexión de la línea de tiempo que tiene con sus amigos o en la página de su negocio; como propietario de un negocio, quiero que mi marca o producto esté disponible donde TODOS puedan verlo. Aquí en CSK queremos que aprenda estas formas de marketing para ayudar a mejorar a su empresa a mantener bajos los costos de marketing, y permitir que más personas en múltiples líneas de tiempo vean su publicación para mejorar la participación.
Let’s talk about business websites; there are many companies out there that offer you a website platform to use for your business. Some charge a fortune telling you that their website creation is better for many reasons, but, just because they are expensive doesn’t mean you need the website built from them. There are many free website programs out there but they don’t give you as much functionality within your website to make the changes you want. Then there are the programs that fall within these two categories and one of those types of programs that many people use today is called “WordPress”, this is a very versatile and very user friendly program for the creation of your website. You see, even with the very expensive websites you don’t have the controls and capabilities to manage your own website within, this is due to the developer and their willingness to add more expensive coding to their platforms to give you access to all of the areas of your website for you to control; this might come as an extra cost out of your pocket if they have to add these features for you. Who wants to wait for the developer to add your things to your website, this coding should already be in your dashboard for your website to manage. So, what I’m saying is that if you’re choosing a developer to create a website for you, be patient in case the developer doesn’t have the time to add the things you need in a timely manner. For the rest of us that want to use a program that is fully functional and adaptable and ready for your input then WordPress is the better option. WordPress is very compatible with all the plug-in capabilities and is ready for your security to be added and your ability to get your business on the internet in minutes.
Of course with any website creation you’re going to need SEO. SEO (Search Engine Optimization) gets your website noticed through the quality and quantity of traffic to your website, if you are experienced in SEO than this part is easy for you. For those that don’t understand the processes in SEO, let me explain this process in a technical term.
Why SEO is important!
While paid advertising, social media, and other website platforms will generate
traffic to your website but the majority of your traffic
Is driven be search engines
- Keywords: Finding the right keywords for your website are essential to you SEO performance, think of about 3-5 keywords for your website.
- Title Tags: Title tags allow the internet/search engines what your website is about.
- SEO can be installed on almost any website platform.
These are just some of the criteria’s needed to apply SEO on your website.