Let’s talk a little bit about how to get customers to engage in your content. Anyone can write content about a product, it’s how or what words we use to communicate with our customers to make our customers engage in our products or services. In the past it was much easier to explain the product when you were standing face to face with the customer, but, times have changed with every step into the future of online services and products. We are not standing in front of the customer anymore, now everything you buy is online and has its own product description next to it for you to read. Just because you added text content next to the product doesn’t mean it will sell, you have to be creative in your stories.
- Every product must be very informative for the buyer.
- Storytelling in every blog/story or website content is very important in establishing a connection with your customer.
- Visual products/services are very important for every customer looking at actual size or appearance.
- Pictures are the best source of amusement, the more dimensions of the product keep your customers attention.
- Most readers want to hear how exciting your product or services are going to be when they indulge in them. Get excited when creating stories for your customers because they can feel the emotions in the way your content text is laid out.
There are many people out there that have their own ideas of how they are engaging their customers with their blogs/texts or website content, you need to figure out what your readers want to hear from you about your product and services to be engaging. Traffic starts to be engaging as you create stories that your customers want to read. If you have a business website or even a personal website and you want to get an idea of how your customers read your personality when you write stories to engage, check out your analytics. Click through ratio (CTR) is how your customers are engaging what you wrote, the higher the number in percent means they spent a very short time on your website and was possibly not (made) interested in what you were selling. When the CTR percent gets to about 50% or lower these customers are spending more time reading something that might be more engaging.
Think about yourself on the other end, you are now reading your story. Are you excited about what you wrote and is what you wrote getting you excited to read more? Put yourself in your customers' shoes (so to speak), create engaging stories and content for your readers.
Cómo conseguir tráfico atractivo para su sitio web
Hablemos un poco sobre cómo lograr que los clientes se involucren en su contenido. Cualquiera puede escribir contenido sobre un producto, es el cómo y qué palabras usamos para comunicarnos ,y así nuestros clientes se involucren en nuestros productos o servicios. En el pasado, era mucho más fácil explicar el producto cuando estábamos cara a cara con el cliente, pero los tiempos van cambiando y con cada paso hacia el futuro,la oferta de los servicios y productos en línea deben de cambiar. Ya no estamos frente al cliente, ahora todo lo que compramos está en línea y tiene su propia descripción al lado del producto para poder leerla. El hecho de que haya agregado contenido de texto al lado del producto no significa que se venderá, por lo que debe de ser creativo en sus historias.
1. Cada producto debe ser muy informativo para el comprador.
2. La narración de historias en cada blog o contenido del sitio web, es muy importante para establecer una conexión con su cliente.
3. Los productos y los servicios visuales son muy importantes para todos los clientes que buscan el tamaño o la apariencia real.
4. Las imágenes son la mejor fuente de diversión, mientras mayor sean las dimensiones del producto, mayor mantendrá la atención de sus clientes.
5. La mayoría de los lectores quieren saber qué tan emocionantes serán sus productos o servicios cuando lleguen a ellos. Sea creativo con las historias, para que sus clientes puedan sentir las emociones que desea trasmitir a través del texto del contenido.
Hay muchas personas que tienen sus propias ideas sobre cómo están involucrando a sus clientes con sus blogs, textos o el contenido del sitio web, necesita averiguar qué quieren escuchar sus lectores acerca de su producto y servicios, para que sea atractivo. El tráfico comienza a ser atractivo a medida que crea historias que sus clientes desean leer. Si tiene un sitio web comercial o incluso un sitio web personal y desea tener una idea de cómo sus clientes perciben su personalidad cuando escribe historias para mantenerlos interesados, consulte sus análisis. El índice de clics (CTR) es la forma en que sus clientes interactúan con lo que usted escribió; cuanto mayor sea el número en porcentaje, significa que pasaron muy poco tiempo en su sitio web y posiblemente no estaban interesados en lo que estaba vendiendo. Cuando el porcentaje de CTR llega a aproximadamente el 50% o menos, estos clientes pasan más tiempo leyendo algo que podría ser más atractivo.
Piense en usted en el otro extremo, ahora está leyendo su propia historia. ¿Está interesado en lo que escribió? ¿Le motiva a seguir leyendo? Póngase siempre en el lugar de sus clientes, y cree historias y contenidos atractivos para sus lectores.
The social media platforms are a great way to converse with potential new customers for your business, as you create that stunning ad to deliver to your customers on social media be aware of the position you're putting yourself into. Not only do these new interactions with potential customers get your business branded into the social realm but allows you to actually have a conversation with a new customer. Most on social media platforms aren’t just looking at the millions of ads by other businesses but are actually socializing with friends and family, these are your potential targeting customers. You see, when you have impressed one family member on social media they intern tend to share your content, as you know content is a very particular subject for your viewers. Content creation development must contain eye-catching content for the new readers to make the engagement needed in your ad.
Conversations with customers from a business standpoint needs to have a direction, this direction allows your customer to know how you want to move along in the conversation and what direction you are taking them. As customers feel that comforting and inviting interaction from you they begin to be mesmerized by what you’re selling and at this particular point in time all the customer knows is that they have to have your product. This action is also done in other ways like copyrighting for your products, this allows your content about the product to be delivered to your customers with the many aspects you product delivers for the customer. In this fashion, your product speaks for itself and has the slightest of interaction with little or no actual conversation.
As you dive right into your social blogging trying to get your message out about your products for sale just remember that the words used in the conversation are either deal-making or breaking for your product sells. Try to have fun in your conversation with customers and gradually get to your product lines throughout the conversation without being determined to come on as a very pushy salesperson, believe me, there are so many of those types of people in the business. As we become more distant conversationalists with our communications with customers on the social media platforms we need to be as clear as possible with our interactions in the conversation. We no longer have the ability to stand next to the customer explaining our intent to sell our products, due to these reasons our conversations have to be affectionate and have meaning to the customer’s needs ahead.
Conversaciones orgánicas con sus clientes potenciales
Las plataformas de redes sociales son una excelente manera de conversar con nuevos clientes potenciales para su negocio. Mientras crea ese anuncio sorprendente para entregar a sus clientes en las redes sociales, debe de tener en cuenta la posición en la que se está colocando. Estas nuevas interacciones con clientes potenciales no solo hacen que su empresa se identifique en el ámbito social, sino que también, le permiten tener una conversación con un nuevo cliente. La mayoría de las personas en las plataformas de redes sociales no solo miran los millones de anuncios de otras empresas, sino que en realidad socializan con amigos y familiares, estos son sus posibles clientes objetivo. Verá, cuando ha impresionado a un miembro de la familia en las redes sociales, este tiende a compartir su contenido, ya que sabe que el contenido es un tema muy particular para sus espectadores. El desarrollo de la creación de contenido debe incluir contenido llamativo para que los nuevos lectores logren la participación necesaria en su anuncio.
Las conversaciones con los clientes desde un punto de vista comercial deben tener una dirección, esta dirección le permite a su cliente saber cómo quiere avanzar en la conversación y en qué dirección los está llevando. A medida que los clientes sienten esa interacción reconfortante y atractiva de su parte, comienzan a quedar hipnotizados por lo que está vendiendo y, en este momento en particular, todo lo que el cliente sabe es que tiene que tener su producto. Esta acción también se realiza de otras formas, como la protección de los derechos de autor de sus productos, esto permite que su contenido sobre el producto se entregue con los muchos aspectos que le está ofreciendo al cliente. De esta manera, su producto habla por sí mismo y tiene la más mínima interacción con poca o ninguna conversación real.
Mientras se sumerge directamente en sus blogs sociales tratando de difundir su mensaje sobre sus productos a la venta, recuerde que las palabras utilizadas en la conversación, son acuerdos o rupturas para las ventas de su producto. Trate de divertirse en su conversación con los clientes y llegar gradualmente a su línea de productos a lo largo de la conversación, sin estar decidido a aparecer como un vendedor muy agresivo, créanme, hay muchos de este tipo de personas en el negocio. A medida que nos convertimos en conversadores más distantes con nuestras comunicaciones con los clientes en las plataformas de redes sociales, debemos ser lo más claros posible con nuestras interacciones en la conversación. Ya no tenemos la capacidad de estar al lado del cliente explicando nuestra intención de vender nuestros productos, debido a estas razones, nuestras conversaciones deben ser afectivas y tener sentido para las necesidades del cliente más adelante.
Most businesses whether large or small have their own marketing team performing their advertising through many channels to get their brand noticed throughout the market, branding your company is excellent for potential new customers. Some small business owners don’t have the money to spend on large advertisements so they pick and choose what they can afford in the market, this low spending budget for marketing means that each company must find a way to get new customers in the door by their marketing skills or the money wasn’t well spent. 2020 has been such a letdown for many businesses due to the pandemic, rioting, looting and not to mention the devastating fires that are destroying what wasn’t destroyed by the rioters. As we pick up our businesses from ground zero again and try to boost the economy back so our businesses can start making a profit again, we need to understand other ways to help ourselves.
The economic meltdown of 2020 has left many business owners without a business to run and employees stuck on unemployment, but for those businesses that survived, I wanted to teach you that Social Media has become a timeline of our future. Social media platforms are based on individual timelines per person and per platform, as soon as some of the businesses out there learn about these timelines the better sales and profits will become. Not only can you make free ads on all these timelines but you can also send them on your friend’s timelines as well, so, instead of just your timeline with 500 friends you can send over the 500 friend’s timelines as well. Can you imagine the impressions or visibility change to your product by allowing 500+500+500 friend’s timelines to see your product? That’s a large audience, don’t you think? Most people think that when you post something online that everyone sees what you post, that’s incorrect unless you’re paying to place your ad on social media. Your timeline only specifies the timeline connection you have with your friends or on your business page, as a business owner, I want to get my brand or product out there where everyone can see. Here at CSK we want you to learn these marketing ways to better help your business keep marketing costs down and allowing more people on multiple timelines to see your post for better engagements.
Comprender las líneas de tiempo de las redes sociales y cómo benefician a su negocio.
La mayoría de las empresas, ya sean grandes o pequeñas, tienen su propio equipo de marketing que realiza su publicidad a través de muchos canales, para que su marca se destaque en todo el mercado, la marca de su empresa es excelente para nuevos clientes potenciales. Algunos propietarios de pequeñas empresas, no tienen el dinero para gastar en grandes anuncios, por lo que eligen lo que pueden pagar en el mercado, este bajo presupuesto de gasto para marketing significa que cada empresa debe encontrar la manera de conseguir nuevos clientes a través de sus habilidades de marketing o el dinero no bien invertido. 2020 ha sido una decepción para muchas empresas debido a la pandemia, los disturbios, los saqueos, sin mencionar los incendios devastadores que están destruyendo lo que no fue destruido por los alborotadores. A medida que retomamos nuestros negocios desde la zona cero, e intentamos impulsar la economía para que nuestros negocios puedan comenzar a obtener ganancias nuevamente, debemos comprender otras formas de ayudarnos a nosotros mismos.
El colapso económico de 2020 ha dejado a muchos propietarios de negocios sin un negocio que administrar, y empleados atrapados en el desempleo; pero para aquellos negocios que sobreviven, quería enseñarles que las redes sociales se han convertido en una línea de tiempo de nuestro futuro. Las plataformas de redes sociales se basan en cronogramas individuales por persona y por plataforma, tan pronto como algunas de las empresas conozcan estos cronogramas, mejores ventas y ganancias serán. No solo puede hacer anuncios gratuitos en todas estas líneas de tiempo, sino que también puede enviarlos en las líneas de tiempo de sus amigos, por lo que, en lugar de solo su línea de tiempo con 500 amigos, también puede enviar las líneas de tiempo de los 500 amigos. ¿Se imagina el cambio de impresiones o visibilidad de su producto al permitir que 500 + 500 + 500 líneas de tiempo de amigos vean su producto? Esa es una gran audiencia, ¿no cree? La mayoría de la gente piensa que cuando publica algo en línea, todos ven lo que publica, eso es incorrecto, a menos que esté pagando para colocar su anuncio en las redes sociales. Su línea de tiempo solo especifica la conexión de la línea de tiempo que tiene con sus amigos o en la página de su negocio; como propietario de un negocio, quiero que mi marca o producto esté disponible donde TODOS puedan verlo. Aquí en CSK queremos que aprenda estas formas de marketing para ayudar a mejorar a su empresa a mantener bajos los costos de marketing, y permitir que más personas en múltiples líneas de tiempo vean su publicación para mejorar la participación.
How long will this 2020 COVID-19 keep devastating our economy and especially the local businesses. Many businesses can’t afford to reopen their doors and pay employees with the low numbers of customers purchasing what the business is selling. This equation is called (business closure). When a business is structured correctly and can contain themselves financially through an economy that has collapsed, this is called a stable business within the community. When we look at businesses that are just starting out or have only been in business for about 10 years, we look at the business as being financially unstable with the economy, and this is only due to time in business and accounting profits within or up to the 10 year mark in business.
Most small businesses cannot acquire large loans from banks or financial institutions due to their own personal financial structures. Larger businesses usually have multiple partners with more capital to fund a business, this capital is usually so large that the company and structure can make it through stormy weather situations like a recession or an economic crash due to other circumstances. COVID-19 is playing a big role in society as it takes devastating blows at our economy breaking it down piece by piece, the devastation of lives lost and businesses that cannot recover from these horrid times. We will pull together as a country and as a world to surpass the crisis in front of us. Our countries must come together and unite as one in the battle against COVID-19.
The story of 3 business owner’s success through decades of forefathers, teaching future generations a skill in business.
The Saw Shop is owned by Fred Carson, this saw shop has been open since 1937 in Eugene Oregon, family-owned since the beginning. Fred was taught by his father and grandfathers the proper ways to maintain and sharpen items that require sharpening, working with decade’s old, and new machinery to perform these tasks making customers happy. Throughout the years there haven’t been many up to date machines that could take place of the current machines needed for sharpening. Older functional machines have been a tremendous help in the business progressing throughout the years of business, not needing to purchase very large and very expensive machinery to keep costs low for maintaining a business.
Recession proofing strategies
When asked how Fred and his business made it through the recession in late 2008, his comments were, “people still needed to sharpen their tools instead of purchasing new ones.” These were tight times for many in that recession. Large companies like Chrysler, General Motors, and Washington Mutual that had assets in the billions still had to be bailed out by the government of the United States. Fred kept his cool during the years of the recession activity by strategizing his efforts and keeping costs low for customers; by sharpening their tools rather than having the customers buy new tools to keep doors open to the public. Fred’s specialty is sharpening, but the shop also works on small engine repairs as well, so don’t put off your sharpening for another day.
Newer technology means fewer customers
As he mentioned, the years are passing and new technology is becoming more and more perfect. Some new tools like the carbide saw blades are a throw-away blade, they are considered a one-time use type blade. This reduces the presence of customers at the Carson Saw Shop.
The effects social media play in the new era of the Saw Shop
When I mentioned a social media presence to Fred, he wasn’t too please with the idea just yet. Fred is stepping up to the plate and trying to engage in social media at his own pace. I really think the presence in the social media realm for Fred will increase business by ten times the amount of customers currently visiting the shop. Fred has made a more engaging website for the customers to visit that allows a more user-friendly environment for products and services for customers.
What strategies CSK has depicted for Fred Carson’s Saw shop
I really believe Fred has a sincere passion for helping customers from all around. The market is changing right along with technology at the speed of light and If Fred uses some of this technology to help grow his business, then I can ensure him that he will need bigger doors to open for all the customers. The flood gates have opened from California and other states, allowing Oregon and smaller cities to allow larger numbers of consumers into our ever-changing and growing businesses.
Name of Business: Carson Saw Shop
Operation hours are M-F 7:30 am to 5:30pm
We had the honor of sitting down with Tim Greathouse, owner, and operator of the Core Star Center. His demo team was preparing for their upcoming event in the Dojang (a formal training hall). Tim holds a 7th-degree black belt in Taekwondo (TKD) that he has committed himself to every day for the last 30 years, and he is still an active competitor on the world level. If one belt was not enough, he also holds a 1st-degree black belt in Hapkido and a belt in Capoeira. Through his true love and commitment to TKD, he has positioned himself perfectly to achieve the position of Oregon State President of the United States TKD Committee under Sang Lee and USTC National Chairman for State Hanmadang development.
The Multi-Disciplinary Core Star Center
Core Star Center offers many styles and teachings to meet the needs of their students, whether physical, spiritual or clarity of mind. Tim offers and instructs Moo Do TKD, Yoga, and Hapkido. Kung Fu, Zen Meditation, Yoga, and Kummooyeh are offered by other instructors, but the full list of offered services can be found on their website. Tim embraces Martial Arts for its ability to cultivate the spirit, a sense of reason, self-awareness, discipline, and confidence. Martial arts challenges you to be the best version of yourself.
Tim’s Philosophy & Business Model
Tim has always had a non-combative approach to TKD. This way of teaching and training has started to come to light in our world with the recent insight into concussions and how they have a lasting impact on one’s life. He believes in the art form and its excellent ability to cultivate oneself physically, mentally, and spiritually. This way of thinking and being in martial arts holds truer today than ever before. He believes the enemies of today are intangible and slippery; they are no longer people standing in front of you in a physical form. They are more internal, or of the mind. This belief plays perfectly into him being chosen to host the NW Hanmadang, where events are held to gauge the skill level of its participants in non-contact events.
We asked Tim where he sees himself in the future and if he would still be teaching and training. He responded quickly without a second thought, “I will obtain my 9th-degree black belt and the Dojang will always be a part of my life.” He has no want or desire to branch out to multiple locations. He thrives on having a deep connection with all of his students and knowing each one by name. He wants to be a part of each one outside of the Dojang, helping them develop every aspect of their lives through Martial Arts.
CSK Dynamic Ventures Recommends Core Star Center
I have known Tim personally and as a student since 1996 when he opened his Dojang here in Eugene. He has a deep passion and love for people that create a strong attraction that starts when you first meet him. I believe his commitment to putting people first has given him the ability to keep providing his students with high-quality training for 30 years.
RE/MAX is a very large real estate company with locations throughout the United States. Hillary Baker is proud to be with RE/MAX since 2012. She was recently promoted from a Buyer Specialist to a full-service Real Estate Broker. This has been such a great opportunity for her to branch out on her own as a licensed broker, and start making a business for herself helping clients purchase the home of their dreams. Looking back at Hillary’s past during the last recession, her family had to change their outlook on their careers in order to get by.
Her Personal Journey
Coming out of the recession, Hillary was going to college for dental hygiene. A friend referred her to an entry-level position with RE/MAX on the Lynn Gately team as an opportunity for change. Hillary was inspired by helping clients and her passion for becoming a licensed broker became clear. Her seven years of experience in Real Estate paid off and opened many new challenges and opportunities for her. When I asked her about social media and her awareness online, she said she was developing a following through local social channels and has plans to expand this following throughout Lane County, to get more personal with clients.
On Being Personally Accessible
Hillary wants clients to know they can just reach out to her on any social channel. If clients have any questions or would like to go look at houses, she will make the time to listen and/or show them homes on the market. She offers a free market analysis on homes to educate clients on what their home would sell for in the ever-changing real estate market. As with any business owner, she markets with flyers and ads on social media to create a larger audience. This gives her feedback from clients she’s already worked within the past, acting as references for new home buyers. You can visit her website to contact her online or call her at 541.285.3339.
Hillary Baker loves to personally ensure her clients’ customer satisfaction level is 100%. This rating will surpass most businesses out there today in Lane County. She has the advantage in competing with other Real Estate companies in the community, due to her skill set in the Real Estate business.
CSK Dynamic Ventures Recommends Hillary Baker
Hillary was my Real Estate agent that I was communicating with during the purchase of my home in Eugene, Oregon. At the time, I was residing in San Diego, California, and was taking my search for my new home to the internet. I found Hillary as an agent at RE/MAX online. The more I communicated to her by phone and Skype, the more confident I was to choose the home I wanted. Hillary helped me to make an informed decision on our home purchase from all the pictures and online contact. San Diego is 19 hours away and I didn’t have the time to fly up to Eugene to see the house, but the excellent communicative skills she provided us were top-notch in her industry. As a standalone agent in the Real Estate business, I have no problems recommending Hillary to all of my current customers in my business.
By Craig Kenney
Kinergy Tech, What is it? Well, this is a well-established marketing team geared around the digital side of marketing and other related IT services. I had the great opportunity to speak with Rochiemar Carson which is one of the leading digital marketing team advisers and an IT specialist; I could tell from our conversation, that I sat down with the right person to tell their story.
There are two well-qualified digital marketing team advisers here at Kinergy Tech; they both play a vital role in the creation of a client’s web portfolio, as per clients request, Rochiemar and Dave advise customers in the creation of their dream project. Both team advisers will listen to the customer’s needs and have their team execute the needed and areas of marketing for their clients.
From Partnership to Growing Team
A little bit of history of both digital marketing team advisers (partners) and (co-founders), they both have made a business for themselves on a personal level before they became partners and pulled both businesses together creating what now is known as Kinergy Tech. The creation of this business meant more employees were needed to help customers more on an individual basis in the creation of their website and or other needed digital marketing needs. Kinergy Tech will help brand you into the marketplace, helping your clients find and access your site faster, this approach of branding clients has been vital for customers to be on the fast track to creating a better future financially.
As Rochiemar described, some of the challenges along the way of building this business with his partners and his team members, was the fact that more training in certain areas of the business is needed on an ongoing approach to reach certain goals these two co-founders have planned for their future. When asked “how do you see your business in another 10 years?” Rochiemar replied that he wanted to branch out more and reach more people by opening another couple of businesses in different locations.
CSK Dynamic Ventures Recommends Kinergy Tech
As I had discussed leadership with Rochiemar, I had discussed the ideas of having team meetings on a weekly basis and a one on one meeting with his partners so that everyone is always on the same page when it comes to customer satisfaction. As I ended this interview with Rochiemar, I felt the strong leadership qualities in Rochiemar that are needed for this company to take their company to the next level of business; his passion for helping customers and teammates goes well beyond customer satisfaction.
At a later date I was able to interview David Garcia to get more information on his views and structure of Kinergy Tech, you talk about a person with a vision and oversight of where he wants to take this company. He has an overwhelming background in many marketing aspects; the prioritization of the many concepts of marketing is a must for him. Dave sees key value in a customer’s relationship and knows how to bring in the right talent for the customer, he mentioned he was taking a step back from one of his other businesses so that he could provide 100% of his time to fully engage in this business, this has been a vision for him to manage the time to fully launch Kinergy Tech to allow a more prosperous future for their team.
As I had heard of the many business-related concepts David’s mind was funneling, I had to ask him why he hasn’t delegated more of the tasks he is creating for himself, for others to lessen his load; he responded that he would rather spend time teaching a person, the quality of work so that the feedback quality was to his standards. I really enjoyed speaking to both owners at Kinergy Tech, I hope some of the information I provided as feedback can help your customer retention rate and allow customers to hear personal stories from business owners just like yourselves.
By Craig Kenney
Maria Contreras is the owner of Tienda Y Panaderia Santiago, and has established the business for approximately 11 years. Maria works at the store with her family as a family business. Maria says that the bread she makes is just like being in Oaxaca, MX. Many customers travel from afar to get some of the hot bread she makes fresh daily. Some travel from as far as California, Washington, Salem, and Portland. Maria also sells Piñatas for big or small parties as well as other common Mexican products. Her store is full of Mexican candy to the smell of home-baked Mexican bread.
María Contreras es la dueña de la Tienda y Panadería Santiago es un negocio establecido por aproximadamente 11 años. María trabaja en la tienda con su familia como un negocio familiar. Ella dice que el pan que ella hace es como el auténtico pan Oaxaqueño. Muchos de sus clientes viajan desde lejos para probar el pan fresco y recien sacado del horno todos los días, algunos clientes vienen de California, Washington, Salem y Portland. María tambien vende Piñatas de varios tamanos para las fiestas y algunos productos mexicanos como dulces. El olor del pan recien horneado impregna su panaderia abriendo el apetito.
When talking with Maria, she said she had found an increase in sales since she has been using Facebook for her advertising. About 3 years ago, she was asked by customers if she could get other special products from Oaxaca, MX, and she said that she is researching the needs of customers and may need a bigger business as soon as business picks up. Some of the challenges she has faced through the years are when it gets hot outside, and the bread is fresh from the ovens. It’s hard to sell, so she’s thinking of some new ideas to work around some of these challenges for the store.
Cuando platicaba con María, me comentaba que ha notado un incremento en sus ventas desde que está usando el facebook para promocionarse. Aproximádamente desde hace 3 años, sus clientes le han pedido productos especiales de Oaxaca, México, ella está tomando en cuenta esto y piensa que necesita un local más grande para poder seguir satisfaciendo a sus clientes. Uno de los desafíos a los que ella se enfrenta cada año es que en la temporada de calor, el pan no es muy apetecible por lo que esta pensando en nuevas ideas para enfrentar este reto en su tienda.
The store hours are Tuesday-Saturday 7am-8pm and Sunday 7am-11am
1039 River Rd Eugene, Or 97404
Phone: (541) 461-1650
Elizabeth is the owner of this Panaderia Mexicana business. This business has been in Eugene, Oregon for 15 years and Elizabeth has been a worker for this business for some time and finally bought the business for her family. The products sold at this store are more common Mexican candies, breads (handmade), birthday and other events, cakes, and piñatas for parties. Mostly, this store is known for its bread that is made in the store and distributed to local businesses and food trucks that service the area.
Elizabeth y su esposo son los propietarios de esta panadería, localizada en Eugene, Oregon y ha estado establecido por 15 años.
Elizabeth había sido empleada de esta panadería hasta que hace poco tiempo tuvo la oportunidad de comprarla. Los productos que se venden en esta tienda son: pan mexicano recien horneado día a día, dulces mexicanos, pasteles para cumpleaños y ocaciones especiales, además de piñatas entre otros.
This store sees a lot of different cultures and nationalities visiting the store from Florence, Roseburg, and as far as Bend Oregon. People travel far just to get a taste of the special bread made by Elizabeth and the family. When asked about what challenges they have encountered while running the business she had said that, the prior owners did not advertise too much and she is taking action to advertise more, especially on the social media site, and get her store name out on the market. This has been a challenge since it’s a new business for her, and she is still learning the many processes of business aspects and the many ways of free and non-free advertising in the community.
Esta panadería tiene clientes de diferentes partes del Condado de Lane, como Florence, Roseburg, y aún desde Bend, Oregon; la gente viaja sólo para saborear el rico sabor del pan hecho por Elizabeth y su familia. Cuando le pregunté qué desafíos han encontrado desde su adquisición del negocio, ella me dijo que los dueños anteriores no hacían mucha publicidad del mismo, por lo que ahora su esposo está usando el internet para poder promover su panadería y atraer a más personas de todas las culturas que viven en Eugene, Oregon. Esto es una réplica para ellos que están aprendiendo el proceso de publicidad en la comunidad en forma gratuita y no gratuita.
The other challenges Elizabeth is facing in this business are the times of heavy traffic and times where there is little or no traffic during the day. The awareness of the community was a big factor for her as well due to the offset location of the business from the busy main road. Elizabeth is determined to keep this business afloat for more than the next 10 years if possible. She encourages people from all over Oregon to stop by and try her bread and see what she has to offer at her store. This business is open Monday-Sunday from 6am to 9pm 2160 11th ave. Eugene, OR 97402.
Otro reto es dar a conocer la localidad de la tienda, ya que su ubicación no está muy a la vista de la calle principal. Elizabeth es una persona muy positiva y trabajadora por lo que su negocio se mantiene y prosperara por los próximos 10 años si es posible. Ella invita a toda la comunidad en Oregon que visita su panadería y prueba su pan con auténtico sabor mexicano.
El negocio esta abierto de lunes a domingo de 6:00 a.m. a 9:00 p.m. 2160 11th ave. Eugene, OR 97402.
Many businesses have come and gone in the Lane County district, but one of many have tested the times and survived by remaining open. Head Start of Lane County has had an Executive Director (Annie Soto) for 24 years, and I had a chance to interview her during normal business hours and went through the many services offered at her location. Annie Soto is an astonishing person to be in charge of so many employees that love and care for children’s needs. As she stated she “helps children get ready for school and get ready for life” by quality educational services.
Head Start Provides A Variety of Services
They also screen children for hearing, vision, height, weight, and provide an assessment. These are indicators of where the children’s strengths are for areas of growth. Head Start doesn’t just help the children, but also the parents get help back into the community by getting to go back to school and get better jobs in the community. And for immigrants, they help them with getting drivers licenses and such. All of these services are provided by state funding and the Office of Head Start. Annie Soto is very knowledgeable about the history of Head Start of Lane County and was admiring the fact that this establishment was started in 1965 for children and their well-being. Ages run prenatal through age 5. There are 22 locations of Head Start and approximately 51 classrooms all in the Lane County district, these locations teach children of these ages the many things in life they need to get them ready for life. Head Start works with Lane County Dental to make sure the children’s teeth are treated and cleaned as well as seen by Well Child Services for medical examination. Including up to date shots, these doctors and dentists get the children up to date medically for entering school.
Leveraging Social Media for Community Awareness
When I was interviewing Annie Soto, I brought up the topic of social media and her reaction was that social media has brought more awareness to her programs, and plans on keeping the awareness throughout the community, as we all know social media plays a big part in today’s business. Creating the awareness and support for many businesses to stay alive in tough economies, this program also delivers meals prepared in Head Starts Large complete kitchen to different schools in the community regulated by Head Start. Challenges that were faced by Annie Soto through the years have been that the program is funded to families and parents in the poverty levels in accordance with low incomes, and the increase in state minimum wages and sometimes parents in these levels are not eligible for the services anymore.
CSK Dynamic Ventures Supports Head Start of Lane County
These types of programs are very much regulated and micromanaged by the government but this facilities executive director feels that she is always in a learning state of mind to help families and children get through her open doors, and get the education or care needed to live a happier life in the real world. When I had brought up the topic of what would you have done differently over the years and she replied that keeping a hold on staff due to other programs has had its challenges. I had a great interview with Annie Soto, as she demonstrated great knowledge about her business and the community and the well being of children that she comes in contact with.
Let’s talk about business websites; there are many companies out there that offer you a website platform to use for your business. Some charge a fortune telling you that their website creation is better for many reasons, but, just because they are expensive doesn’t mean you need the website built from them. There are many free website programs out there but they don’t give you as much functionality within your website to make the changes you want. There are programs that fall within these two categories and one of those types of programs that many people use today is called “WordPress”, this is a very versatile and very user-friendly program for the creation of your website. You see, even with the very expensive websites you don’t have the controls and capabilities to manage your own website within, this is due to the developer and their willingness to add more expensive coding to their platforms to give you access to all of the areas of your website for you to control; this might come as an extra cost out of your pocket if they have to add these features for you. Who wants to wait for the developer to add your things to your website, this coding should already be in your dashboard for your website to manage. So, what I’m saying is that if you’re choosing a developer to create a website for you, be patient in case the developer doesn’t have the time to add the things you need in a timely manner. For the rest of us that want to use a program that is fully functional and adaptable and ready for your input then WordPress is the better option. WordPress is very compatible with all the plug-in capabilities and is ready for your security to be added and your ability to get your business on the internet in minutes.
Of course with any website creation, you’re going to need SEO. SEO (Search Engine Optimization) gets your website noticed through the quality and quantity of traffic to your website, if you are experienced in SEO than this part is easy for you. For those that don’t understand the processes in SEO, let me explain this process in a technical term.
Why SEO is important!
While paid advertising, social media, and other website platforms will generate
traffic to your website but the majority of your traffic
Is driven by search engines
- Keywords: Finding the right keywords for your website is essential to your SEO performance, think of about 3-5 keywords for your website.
- Title Tags: Title tags allow the internet/search engines what your website is about.
- SEO can be installed on almost any website platform.
These are just some of the criteria needed to apply SEO to your website.
Business owners either purchase an existing business or create their own business from scratch, when we look at these two options from a profitable standpoint we start to see two different business owners. The business owner that is looking to purchase an existing business has their sites set at a medium level business, meaning that when purchasing an existing business their usually looking for a partnership with a local franchise or even purchasing a business that’s not franchised. The other business owner is looking to create his/her business from scratch and believe me this takes a lot of cash in the bank or credit in some cases, most people in this position are turned down by banks when looking to cover the loan. This means that without a creditable bank or institution providing the funds the owner will have to come up with 100% of the cash to create the business. Let’s not forget about the business plan that has to be created just to ensure that every person set forth into a position in that business is responsible for creating the business a profit. This type of business has a plan of execution of how every cent must be earned in order to create a profit within the company.
The first business owner that was looking for the franchise or not a franchised business is not looking at the future in respect to growing their business to be bigger, they are accepting someone else’s plan of execution on how to maintain a profitable business, and if not followed to a tee than there is no profit to be generated. This business owner is riding along with the franchise's ideals of a business plan, don’t get me wrong but some of these business models are great if you’re the owner of all franchises. The growth in these types of business owners that want in on franchises are thinking small due to their available funds that are accessible to them. If they learn the process and step out of the franchise to build their own business they will be able to see a more profitable future with their own business name. Business plans are built to follow like a map, if followed then profitable, if not followed then not profitable. When creating your business plan to be successful and profitable in any business you create, think about each employee’s position in the business, and put yourself in their shoes when thinking about your customers.
We create business plans to make and fill positions in every business as well as knowing where every dollar and every cent is spent within the company. Bottom lines have to be analyzed for profitability as well as generating enough funds to store for those rainy days when business is slow and not producing enough funds to be profitable. Business is simple when all business managers are on track setting the goals that were outlined in the business plan to be effective. Strategies are built within management as a whole deciding and making decisions that benefit the bottom line which is making a profit, every business whether large or small has to be on track every month with set goals per department.
Strategies for business
- Create a profitable business plan.
- Owners, stay up with the current market trends.
- Never forget the complexity of the plan to be profitable in your business plan.
- Create managers that can manage your business to be profitable.
- Always train your employees! They are your customer’s first contact.
- Train managers for success, never lead them astray.
- Find new ways to market your business every year!
- Financial statements are the backbone of any business.
- Every week maintain your profit and loss statements to adjust your accounts.
- Keep track of your customers via emails or regular mail to get your customers to keep purchasing your items.
Estrategias clave para mantener su negocio rentable
Los dueños de negocios compran un negocio existente o crean su propio negocio desde cero, cuando miramos estas dos opciones desde un punto de vista rentable, comenzamos a ver dos dueños diferentes. El propietario de un negocio que busca comprar uno existente tiene sus sitios configurados en un negocio de nivel medio, lo que significa que cuando compra algo ya existente, por lo general busca una asociación con una franquicia local, o incluso compra un negocio que no está franquiciado. El otro propietario de la empresa está buscando crear su negocio desde cero y créanme, esto requiere mucho dinero en efectivo en el banco, o crédito en algunos casos, la mayoría de las personas en esta posición son rechazadas por los bancos cuando buscan cubrir el préstamo. Esto significa que sin un banco o institución acreditable que proporcione los fondos, el propietario tendrá que aportar el 100% del efectivo para crear el negocio. No nos olvidemos del plan de negocios que debe crearse solo para garantizar que cada persona que ocupa un puesto en ese negocio sea responsable de generar ganancias para el negocio. Este tipo de negocio tiene un plan de ejecución de cómo se debe administrar cada centavo para generar una ganancia dentro de la empresa.
El primer propietario de un negocio que estaba buscando la franquicia o no un negocio franquiciado, no está mirando al futuro con respecto a hacer crecer su negocio para que sea más grande, está aceptando el plan de ejecución de otra persona sobre cómo mantener un negocio rentable, y si no se sigue al pie de la letra no habrá beneficio que generar. El propietario de este negocio está siguiendo los ideales de la franquicia de un plan de negocios, no me malinterpretes, pero algunos de estos modelos comerciales son excelentes si eres el propietario de todas las franquicias. El crecimiento de este tipo de propietarios de negocios que quieren entrar en franquicias está pensando en pequeño, debido a los fondos disponibles que son accesibles para ellos. Si aprenden el proceso y salen de la franquicia para construir su propio negocio, podrán ver un futuro más rentable con su propio nombre comercial. Los planes de negocios se construyen para seguir como un mapa, si se siguen será rentable, si no se sigue no será rentable. Al crear su plan de negocios para tener éxito y ser rentable en cualquier negocio que cree, piense en la posición de cada empleado en el negocio y póngase en sus zapatos cuando piense en sus clients.
Creamos planes comerciales para crear y cubrir puestos en cada negocio, además de saber dónde se gasta cada dólar y cada centavo dentro de la empresa. Los resultados deben analizarse para determinar la rentabilidad, así como para generar fondos suficientes para almacenar para esos días cuando el negocio es lento y no produce suficientes fondos para ser rentables. Los negocios funcionan cuando todos los gerentes comerciales están bien encaminados a seguir los objetivos que se describieron en el plan comercial para que sean efectivos. Las estrategias se construyen dentro de la administración en su conjunto para decidir y tomar decisiones que benefician el resultado final que está obteniendo ganancias, cada empresa, ya sea grande o pequeña, debe estar encaminada todos los meses con metas establecidas por departamento.
Estrategias para negocios
1. Cree un plan de negocios rentable.
2. Propietarios, manténgase al día con las tendencias actuales del mercado.
3. Nunca olvide la complejidad del plan para ser rentable en su plan de negocios.
4. Cree gerentes que puedan administrar su negocio para que sea rentable.
5. ¡Entrene siempre a sus empleados! Son el primer contacto de sus clientes.
6. Entrene a los gerentes para el éxito, nunca los desvíe.
7. ¡Encuentre nuevas formas de comercializar su negocio cada año!
8. Los estados financieros son la columna vertebral de cualquier negocio.
9. Cada semana mantenga sus estados de ganancias y pérdidas para ajustar sus cuentas.
10. Mantenga un registro de sus clientes a través de correos electrónicos o correo regular para que sus clientes sigan comprando sus artículos.
We have seen everything now! COVID changing the path of many small business owners and their perspectives on being able to keep their business afloat during these challenging times. Most are losing employees and managers for the unforeseen future, where will it end? Too many employees are sitting on un-employment with the idea of just staying on it, why not? They make more money on unemployment than working for their jobs. If you look at the business owner’s perspective all they see is a lifetime dream of owning a business and their financial securities melting down with COVID. What’s next for them?
Closure or strategizing and finding new methods of financial security in their businesses. The strategy is the key to any profitable business structure. Most of these business owners that have lost their businesses already have failed due to a lack of funds to keep a business in operation to build on strategies. On social media, you can hear the cry from the smaller businesses thinking they are getting the shaft in this current market, but in fact, that’s not how the game is played. See the many larger franchises or large corporation types of businesses have a stockpile of funds ready for situations like these. These funds keep employees in key positions to keep business profiting. As you can see through the changes in the market, the larger businesses have only laid off a handful of employees to keep profiting.
As we look at the smaller businesses during these times you can see the difference between large and small business owners, the smaller owners are crying for help from the government due to their lack of funds to manage their business through these hard times. It becomes apparent that when in business, try to become the owner who wants to have a large successful business with thousands of employees rather than the small business owners that only have a hand full of employees. When we structure our mindset in creating a profitable business we need to keep in mind the possibilities of pandemics and recessions like these to keep our mind focused on building our business as an empire with no limits on growth and employees with only one objective in mind, and that is making customers happy 24/7 and helping to create a profitable business.
Estrategias continuas para las empresas durante COVID 19
¡Ya lo hemos visto todo! COVID está cambiando el camino de muchos propietarios de pequeñas empresas y sus perspectivas de poder mantener su negocio a flote durante estos tiempos desafiantes. La mayoría están perdiendo empleados y gerentes debido a un futuro imprevisto, ¿dónde terminará? Demasiados empleados están usando el desempleo con la idea de permanecer en él, ¿por qué no? ganan más dinero así que en sus trabajos. Si observas la perspectiva del dueño, el anhelo de toda una vida de ser propietario de una empresa y sus ahorros financieros se están esfumando con el COVID. ¿Qué sigue para ellos?
Cierre o elaboración de estrategias y búsqueda de nuevos métodos de seguridad financiera en sus negocios. La estrategia es la clave para cualquier estructura empresarial rentable. La mayoría de estos propietarios de negocios que han perdido sus negocios ya han fracasado debido a la falta de fondos para mantener un negocio en funcionamiento, y desarrollar estrategias. En las redes sociales, puede escuchar el grito de las empresas más pequeñas que piensan que están obteniendo el eje en este mercado actual, pero de hecho, no es así el juego. Vea las muchas franquicias más grandes, o los tipos de empresas de grandes corporaciones que tienen una reserva de fondos listos para situaciones como estas. Estos fondos mantienen a los empleados en puestos clave para que el negocio siga rentando. Como puede ver, a través de los cambios en el mercado, las empresas más grandes solo han despedido a unos cuantos empleados para seguir obteniendo ganancias.
Al observar las empresas más pequeñas durante estos tiempos, se puede ver la diferencia entre los propietarios de pequeñas y los de grandes empresas, los propietarios más pequeños están pidiendo ayuda al gobierno debido a su falta de fondos para administrar sus negocios en estos tiempos difíciles. Es evidente que cuando esté en un negocio, trate de convertirse en el propietario que quiere tener una gran empresa exitosa con miles de empleados, en lugar de los propietarios de pequeñas empresas que solo tienen unos cuantos empleados. Cuando estructuramos nuestra mentalidad para crear un negocio rentable, debemos tener en cuenta las posibilidades de pandemias y recesiones como estas, para mantener nuestra mente enfocada en construir nuestro negocio como un imperio sin límites de crecimiento ,con un solo objetivo en mente. Hacer felices a los clientes las 24 horas del día, los 7 días de la semana y ayudar a crear un negocio rentable.
The effects of mindset in a workplace environment cause symptomatic performances from each of our employees and business management. Mindset is controlled from one person to the next in different aspects. For one it could be how we feel as a person to make decisions within the environment we're in, the other could be how we perceive others giving those decisions. Everyone has the ability to use their mind to control the things around them but most don’t use this ability because their position in life could possibly be called what most know as a follower in life. Followers tend to do as their told and move along with life with little or no change, as the leaders in life like to take control of every situation that is around them.
Management takes on a big role in life that many don’t get to experience. Management roles in any business are based on many leaders in control of other leaders, this arrangement of leaders control the aspects of any business. As our mindset changes from management all the way down to standard employee we can see the effects of mindset as it’s passed down the ranks. Training in any business depends on the well-established leadership and leaders in the business, no leader, no success. We see this happening in most large businesses in the market today, leadership has forgotten that their number one position is to train people that are lower than themselves to create a positive outcome in any business. Businesses rely on management to create a steady workflow that creates and maintains an income for the business, this is only achieved by each and every role an employee has within the business.
Our mindset in any business has to change for the better of the business to be effective and productive within the market.
Positive traits needed in any successful business
- Always train your employees in any business aspect needed for the business to prosper.
- Change in any business comes at every level of employee.
- Mindset and goals for the business are top priorities.
- Create employees that will benefit the company’s bottom line.
- Leadership is discipline, attention to detail, and always training employees.
Mentalidad y cómo afecta nuestro juicio y entorno empresarial
Los efectos de la mentalidad en un entorno de trabajo provocan actuaciones sintomáticas de cada uno de nuestros empleados y la dirección empresarial. La mentalidad se controla de una persona a otra en diferentes aspectos. Por un lado, podría ser cómo nos sentimos como persona, para tomar decisiones dentro del entorno en el que nos encontramos, el otro podría ser cómo percibimos que los demás toman esas decisiones. Todos tienen la capacidad de usar su mente para controlar las cosas que los rodean, pero la mayoría no usa esta capacidad porque su posición en la vida posiblemente, podría llamarse lo que la mayoría conoce como un seguidor en la vida. Los seguidores tienden a hacer lo que se les dice y avanzan en la vida con poco o ningún cambio, por otro lado, a los líderes les gusta tomar el control de cada situación que los rodea.
La administración asume un papel importante en la vida que muchos no llegan a experimentar. Los roles gerenciales en cualquier negocio se basan en muchos líderes en control de otros líderes, este arreglo de líderes controla los aspectos de cualquier negocio. A medida que nuestra mentalidad cambia desde la gerencia hasta el empleado estándar, podemos ver los efectos de la mentalidad que se transmiten en cada rango. La formación en cualquier negocio depende del liderazgo bien establecido y los líderes en el negocio, sin líder no hay éxito. Vemos que esto sucede en la mayoría de las grandes empresas del mercado actual, el liderazgo ha olvidado que su posición número uno es capacitar a personas que son de menor rango a ellos para crear un resultado positivo en cualquier negocio. Las empresas confían en la administración para crear un flujo de trabajo constante que genere y mantenga ingresos para la empresa, esto solo se logra con todos y cada uno de los roles que tiene un empleado dentro de la empresa.
Nuestra mentalidad en cualquier negocio tiene que cambiar para que lo mejor del negocio sea efectivo y productivo dentro del mercado.
Rasgos positivos necesarios en cualquier negocio exitoso.
1. Siempre capacite a sus empleados en cualquier aspecto empresarial necesario para que prospere.
2. El cambio en cualquier negocio se produce en todos los niveles de empleado.
3. La mentalidad y los objetivos del negocio son las principales prioridades.
4. Cree empleados que beneficiarán los resultados de la empresa.
5. El liderazgo es disciplina, atención a los detalles y siempre capacitar a los empleados.