The story of 3 business owner’s success through decades of forefathers, teaching future generations a skill in business.
The Saw Shop is owned by Fred Carson, this saw shop has been open since 1937 in Eugene Oregon, family-owned since the beginning. Fred was taught by his father and grandfathers the proper ways to maintain and sharpen items that require sharpening, working with decade’s old, and new machinery to perform these tasks making customers happy. Throughout the years there haven’t been many up to date machines that could take place of the current machines needed for sharpening. Older functional machines have been a tremendous help in the business progressing throughout the years of business, not needing to purchase very large and very expensive machinery to keep costs low for maintaining a business.
Recession proofing strategies
When asked how Fred and his business made it through the recession in late 2008, his comments were, “people still needed to sharpen their tools instead of purchasing new ones.” These were tight times for many in that recession. Large companies like Chrysler, General Motors, and Washington Mutual that had assets in the billions still had to be bailed out by the government of the United States. Fred kept his cool during the years of the recession activity by strategizing his efforts and keeping costs low for customers; by sharpening their tools rather than having the customers buy new tools to keep doors open to the public. Fred’s specialty is sharpening, but the shop also works on small engine repairs as well, so don’t put off your sharpening for another day.
Newer technology means fewer customers
As he mentioned, the years are passing and new technology is becoming more and more perfect. Some new tools like the carbide saw blades are a throw-away blade, they are considered a one-time use type blade. This reduces the presence of customers at the Carson Saw Shop.
The effects social media play in the new era of the Saw Shop
When I mentioned a social media presence to Fred, he wasn’t too please with the idea just yet. Fred is stepping up to the plate and trying to engage in social media at his own pace. I really think the presence in the social media realm for Fred will increase business by ten times the amount of customers currently visiting the shop. Fred has made a more engaging website for the customers to visit that allows a more user-friendly environment for products and services for customers.
What strategies CSK has depicted for Fred Carson’s Saw shop
I really believe Fred has a sincere passion for helping customers from all around. The market is changing right along with technology at the speed of light and If Fred uses some of this technology to help grow his business, then I can ensure him that he will need bigger doors to open for all the customers. The flood gates have opened from California and other states, allowing Oregon and smaller cities to allow larger numbers of consumers into our ever-changing and growing businesses.
Name of Business: Carson Saw Shop
Operation hours are M-F 7:30 am to 5:30pm
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