Many businesses have come and gone in the Lane County district, but one of many have tested the times and survived by remaining open. Head Start of Lane County has had an Executive Director (Annie Soto) for 24 years, and I had a chance to interview her during normal business hours and went through the many services offered at her location. Annie Soto is an astonishing person to be in charge of so many employees that love and care for children’s needs. As she stated she “helps children get ready for school and get ready for life” by quality educational services.
Head Start Provides A Variety of Services
They also screen children for hearing, vision, height, weight and provide an assessment. These are indicators of where the children’s strengths are for areas of growth. Head Start doesn’t just help the children, but also the parents get help back into the community by getting to go back to school and get better jobs in the community. And for immigrants, they help them with getting drivers licenses and such. All of these services are provided by state funding and the office of Head Start. Annie Soto is very knowledgeable about the history of Head Start of Lane County and was admiring the fact that this establishment was started in 1965 for children and their well-being. Ages run prenatal through age 5. There are 22 locations of Head Start and approximately 51 classrooms all in the Lane County district, these locations teach children of these ages the many things in life they need to get them ready for life. Head Start works with Lane County Dental to make sure the children’s teeth are treated and cleaned as well as seen by Well Child Services for the medical examination. Including up to date shots, these doctors and dentists get the children up to date medically for entering school.
Leveraging Social Media for Community Awareness
When I was interviewing Annie Soto, I brought up the topic of social media and her reaction was that social media has brought more awareness to her programs, and plans on keeping the awareness throughout the community, as we all know social media plays a big part in today’s business. Creating the awareness and support for many businesses to stay alive in tough economy’s, this program also delivers meals prepared in Head Starts Large complete kitchen to different schools in the community regulated by Head Start. Challenges that were faced by Annie Soto through the years have been that the program is funded to families and parents in the poverty levels in accordance with low incomes, and the increase in state minimum wages and sometimes parents in these levels are not eligible for the services anymore.
CSK Dynamic Ventures Supports Head Start of Lane County
These types of programs are very much regulated and micromanaged by the government but this facilities executive director feels that she is always in a learning state of mind to help families and children get through her open doors, and get the education or care needed to live a happier life in the real world. When I had brought up the topic of what would you have done differently over the years and she replied that keeping a hold on staff due to other programs has had its challenges. I had a great interview with Annie Soto, as she demonstrated great knowledge about her business and the community and the well being of children that she comes in contact with.
Elizabeth is the owner of this Panaderia Mexicana business. This business has been in Eugene, Oregon for 15 years and Elizabeth has been a worker for this business for some time and finally bought the business for her family. The products sold at this store are more common Mexican candies, breads (handmade), birthday and other events, cakes and piñatas for parties. Mostly, this store is known for their bread that is made in the store and distributed to local businesses and food trucks that service the area.
Elizabeth y su esposo son los propietarios de esta panadería, localizada en Eugene, Oregon y ha estado establecido por 15 años.
Elizabeth había sido empleada de esta panadería hasta que hace poco tiempo tuvo la oportunidad de comprarla. Los productos que se venden en esta tienda son: pan mexicano recien horneado día a día, dulces mexicanos, pasteles para cumpleaños y ocaciones especiales, además de piñatas entre otros.
This store sees a lot of different cultures and nationalities visiting the store from Florence, Roseburg and as far as Bend Oregon. People travel far just to get a taste of the special bread made by Elizabeth and family. When asked about what challenges they have encountered while running the busines she had said that, the prior owners did not advertise too much and she is taking action to advertise more, especially on the social media side and get her store name out on the market. This has been a challenge since it’s a new business for her, and she is still learning the many processes of business aspects and the many ways of free and non-free advertising in the community.
Esta panadería tiene clientes de diferentes partes del Condado de Lane, como Florence, Roseburg, y aún desde Bend, Oregon; la gente viaja sólo para saborear el rico sabor del pan hecho por Elizabeth y su familia. Cuando le pregunté qué desafíos han encontrado desde su adquisición del negocio, ella me dijo que los dueños anteriores no hacían mucha publicidad del mismo, por lo que ahora su esposo está usando el internet para poder promover su panadería y atraer a más personas de todas las culturas que viven en Eugene, Oregon. Esto es una réplica para ellos que están aprendiendo el proceso de publicidad en la comunidad en forma gratuita y no gratuita.
The other challenges Elizabeth is facing in this business is the times of heavy traffic and times where there is little or no traffic during the day. The awareness of the community was a big factor for her as well due to the offset location of the business from the busy main road. Elizabeth is determined to keep this business a float for more than the next 10 years if possible. She encourages people from all over Oregon to stop by and try her bread and see what she has to offer at her store. This business is open Monday-Sunday from 6am to 9pm 2160 11th ave. Eugene, OR 97402.
Otro reto es dar a conocer la localidad de la tienda, ya que su ubicación no está muy a la vista de la calle principal. Elizabeth es una persona muy positiva y trabajadora por lo que su negocio se mantiene y prosperara por los próximos 10 años si es posible. Ella invita a toda la comunidad en Oregon que visita su panadería y prueba su pan con auténtico sabor mexicano.
El negocio esta abierto de lunes a domingo de 6:00 a.m. a 9:00 p.m. 2160 11th ave. Eugene, OR 97402.
Maria Contreras is the owner of Tienda Y Panaderia Santiago, and has established the business for approximately 11 years. Maria works at the store with her family as a family business. Maria says that the bread she makes is just like being in Oaxaca, MX. Many customers travel from afar to get some of the hot bread she makes fresh daily. Some travel from as far as California, Washington, Salem, and Portland. Maria also sells Piñatas for big or small parties as well as other common Mexican products. Her store is full of Mexican candy to the smell of home-baked Mexican bread.
María Contreras es la dueña de la Tienda y Panadería Santiago es un negocio establecido por aproximadamente 11 años. María trabaja en la tienda con su familia como un negocio familiar. Ella dice que el pan que ella hace es como el auténtico pan Oaxaqueño. Muchos de sus clientes viajan desde lejos para probar el pan fresco y recien sacado del horno todos los días, algunos clientes vienen de California, Washington, Salem y Portland. María tambien vende Piñatas de varios tamanos para las fiestas y algunos productos mexicanos como dulces. El olor del pan recien horneado impregna su panaderia abriendo el apetito.
When talking with Maria, she said she had found an increase in sales since she has been using Facebook for her advertising. About 3 years ago, she was asked by customers if she could get other special products from Oaxaca, MX, and she said that she is researching the needs of customers and may need a bigger business as soon as business picks up. Some of the challenges she has faced through the years are when it gets hot outside, and the bread is fresh from the ovens. It’s hard to sell, so she’s thinking of some new ideas to work around some of these challenges for the store.
Cuando platicaba con María, me comentaba que ha notado un incremento en sus ventas desde que está usando el facebook para promocionarse. Aproximádamente desde hace 3 años, sus clientes le han pedido productos especiales de Oaxaca, México, ella está tomando en cuenta esto y piensa que necesita un local más grande para poder seguir satisfaciendo a sus clientes. Uno de los desafíos a los que ella se enfrenta cada año es que en la temporada de calor, el pan no es muy apetecible por lo que esta pensando en nuevas ideas para enfrentar este reto en su tienda.
The store hours are Tuesday-Saturday 7am-8pm and Sunday 7am-11am
1039 River Rd Eugene, Or 97404
Phone: (541) 461-1650
When I talk about mentors what comes to mind? Someone that guides you or teaches you a new direction in life. Well, both of those actions are correct. As we seek to find mentors to help us to reach our goals, we sometimes find that these mentors are hard to reach or way too expensive to get advice from, so we settle for what I like to call the real mentors, not the guru’s that don’t have the time or are very pricey. Real mentors will actually take the time needed to set an example for you to learn the process of helping you help others. Gurus sometimes take money for gratitude and become greedy and this becomes a problem in the entrepreneur world. As we learn the different techniques needed to become an entrepreneur from the mentor, we become more positive thinkers in which we have transformed our minds to generate a positive mindset and have established the difference between positive and negative thoughts.
As we see from the picture above mentors have the ability to teach you a variety of things. The best thing to teach you would have to be a problem solver and this does take action on your part to be able to ask your potential customers what their interests are, and what they’re looking for in you. Your ability to help others solve their problems creates a great customer base for you to really start getting your feet wet in the process. As you start developing and sharpening your skills, then the mentorship process has finally taken over your mind and developed your mind to understand your customer’s needs.
If you’re a marketer and haven’t established positive marketing funnels to traffic your deals, then you’re not very concerned with your end results and your prospected numbers. As I have learned in the past, setting up funnels and pushing traffic through can be harder than it looks, As you know, you have to push all of your potential clients through the funnel. If you’re not performing on the social media side or advertising, then your average ticket sale just might be in the negative for sales. Social media has made increasing numbers of marketing sales in the last 10-20 years, reflecting in major profits. Today the numbers of potential clients gained from social media is one out of every four persons reading your material or visiting your products page. Can you imagine if we changed that number to one out of every two prospects actually buying products or landing on your page?
As we view the chart above, we can see how our funnel works and why the presence of social media awareness is crucial for funneling. If there is no product interest in the market, then there is no competition because there is no need. Keep marketing your products and get results through funneling and social media awareness as much as you can. This introduces you to the public and gets your name and brand out for the world to see.
Many people these days are looking at getting started into a new career as an entrepreneur, and most don’t have the available funds to become what they want in life. For someone with almost average credit, there is always a credit card with your name on it waiting for you to sign for it. As we look at and study people in this world, they are only human and are always searching for something better in life and most will spend a pricy amount to get there. Debt through credit cards is not always the route to go when needing large amounts of cash for creating your new self to the world. In fact, the debt from the amount you need could put you further in debt if you can’t make your entrepreneurship work like planned. The percentages on credit cards are unbearable at the least and will damage your credit further if unpaid. Debt seems to be a big concern in the world, especially when used in the wrong ways. I started out as an entrepreneur spending hard cash. I could only borrow to become one of them and of course, I’m in debt again, but I will find a way out and become the entrepreneur I am. As most entrepreneurs say, if you can’t take action today there will be no tomorrow, taking action is an action taken while in need of something and most of us are in need of something, and most are not taking action. Be what you have always wanted to be and change your life for the better. by Craig Kenney
We see many marketers gaining thousands of social followers and growing their awareness on the social platform, these types of marketers aren’t aware of just who they’re following or who are following them. When we actually take a look at the number of followers, we might see unfamiliar languages that we don’t understand, so why are they following if they don’t speak your language, or you don’t understand their language, this happens to be what we call paid traffic? This is where someone you hire will start building your social accounts with people, not in your niche (a brand or product you offer) and these people only value themselves as a follower, but for no other reason. These followers will maybe like some of your posts or products, but most of the time will not interact with you due to the fact that they have nothing to offer you in return. These followers are not a good idea if you’re trying to sell your product or services.
As we start marketing we want to have genuine followers and choose these followers ourselves so we can see what the followers are interested in, this will help and increase our sales if we are targeting the right types of customers in our niche. Try to be smarter and find the follower’s you need to better your marketing experiences online with social media.
Many people today are searching for the perfect career to work from home, most are looking at the new laptop lifestyle systems, most of the courses for the laptop lifestyle are about developing and structuring a business of your own, online. Laptops have been a big savior to many starting their online businesses and have created generous incomes for those people. Just about 90% of all people in the world have a laptop or computer and have access now for WIFI use, laptops are not new technology but as many people can see! The internet is overflowing with people. As I mentioned in one of my past blogs, it seems to me that the internet has become a big gathering of online friends and businesses just communicating for the first time. This interaction makes it possible to communicate to other countries from a click of a button.
People now can sit at home or on vacation and finish contracting work or marketing to others, using the laptop lifestyle systems, and enjoy their free time under the sun. Meanwhile, most people with regular jobs are having to go back and forth to work for someone else. The laptop lifestyle is not only for the rich, but for those that can and want to take action and move forward in life with new perspectives and goals. Many people today struggle to move forward in their lives due to what we call a comfort zone, see most people do the same things day in and day out and that gets comforting and becomes a normal routine. As we step out of that comfort zone things get a little stressing and makes us wonder why we took that step in the first place, and start to doubt our plan of attack into the unknown. It is very normal to get stressed in these types of situations, especially when it’s something new in your life, when we move forward through this time of action, the action becomes less stressful and then the excitement starts rolling in as life starts to change in a positive way for us.
Blogging actually started back in 1983, many people didn’t understand the meaning of it, and what it might have turned into today’s times. But later in 1990’s, blogging started to get more popularity and the real start of digital blogging began. Many people were unsure of what to blog, or how it even worked, but as time went by, everyone started learning how to put their thoughts on the computer for everyone to read. Blogging does take a lot of patience and understanding of what people might want to hear, but as people listen to each other and as we communicate with each other we start understanding what the needs are of others that are listening to our blogs. Some blogs can be short and sweet and some could be a novel, but the point of the blog is to get your potential customers attention so they come back and read more of your blogs and potentially purchase something that you’re offering. As we look back to when there weren’t any computers and learn how they communicated back and forth back in those days, blogging type letters were printed and messengers came and picked up the messages for delivery.
Learn to blog and keep your potential customers interested in what you have to offer, and keep it simple. Blogging actually helps the mind, relax, so start blogging and start communicating with others.
As we venture out looking at some of the top marketers today I have recorded one of the biggest mistakes out there, you see, as we grow as marketers we tend to try to do everything ourselves to create 100% profit and this actually hurts the performance of our business. We as marketers cannot do everything ourselves, can you imagine starting your lists, sending emails, getting yourself out there on social media and or having the right marketing plan to advertise your business and or products? This job is not performed by one marketer today. Teams are set up just to perform all of the many steps needed in marketing to make cash start flowing.
Can you imagine tackling all of these positions of marketing yourself? That, will just not happen. If you try to be all of these people, in all of these positions, you won’t have a business to run. This is by far the biggest downfall of any marketer today, but like they say if you can use other people’s time and other people’s money, all of these positions could be filled by the appropriate person on a team. You have to leverage other people to strategize your main objective in the process of marketing a good business.
Day 1 of 10 to achieving a positive set goal
(Goals to achieve)
Day one, should be the most important day in your life when setting up a goal to reach financially. This day should include a mindset in which there is no turning back, from this day forward the past is in the past, and the future starts now. The mindset is there for you to keep positive thoughts while you transition out of the past ways of thinking. Always keep in your mind one picture and only one picture of you working your hardest to make your first dollar and keep this thought as a token of why you started to make the changes in your life for the better. As you go through your day, get a notebook and start writing down your achievable goal, also, write down what you think your obstacles might be that you have to overcome. On a separate piece of paper or more, write down your goal in one sentence and place these papers where you can visually see them like in your car or office or where you are the most, and as you go through your day, always glance over and read what you wrote as your goal on that piece of paper this will allow your mindset to be set on your goal.
Day 2 of 10 to achieving a positive set goal
Day two, should start out with a positive mindset, remember to put a smile on your face and have a happy attitude towards others just because it’s addictive and you won’t be able to stop the upbringing attitude. Greet others with respect and you will receive the same in return, reflect onto others about your plans and give them the confidence they need to get motivated in their lives as well. As we achieve this mindset and our bodies are relaxed the negativity seems to dissipate.
Day 3 of 10 to achieving a positive set goal
Day three, get the paper with your goal on it that you wrote and take a look at your obstacles and try to figure out which is the biggest obstacle for you to overcome and reach your goal. If it is financial that’s the biggest hurdle that you’re not alone because about 82% of all people that have wanted to be and are today entrepreneurs have had the same concern and began finding ways around this problem. Finances to start and create a business quest is not easy sometimes and involves some thinking on your part of what you might want to sacrifice to get yourself to the next stage in your life. Sacrifice meaning something you can change in your normal day to day process that would help you financially take the next step. When I changed the way I was thinking about this step, it was easier to find the correct way to concur what I needed financially.
Day 4 of 10 to achieving a positive set goal
If you have completed the last 3 steps in this process than the next 6 steps will come as a surprise as we venture into our elaborate lifestyle as an Entrepreneur finding (ourselves) in the process. This step involves getting in touch with yourself and others and interacting with like-minded people to help concur your ability to stay on your path while engaging with others that need some advice from you, as they proceed with their journey to their goals. Social media has become such a large fan based economic structure needed for all businesses, so as we speak of content to sell to customers, we think of what they want (what are their needs), this gives us an idea of what we can sell each valued customer. Helping others is what we are here for! Being an entrepreneur and creating a life outside the normal (job market) for ourselves, this entrepreneur path lets us be in charge of our own finances and direction in life. Get busy at this stage of the entrepreneurship and get social on the internet marketplace, creating a name for yourself on the social media market.
Day 5 of 10 to achieving a positive set goal
Stress comes with the designing of our future, especially as an entrepreneur, we weren’t born as entrepreneurs, but it’s what we want to be; and to get there we have to get out of our day to day comfort zone. Our comfort zone consists of things we do every day without change and meaning, and get us nowhere in life, but (ordinary), and for most of us, we want to break that wall of ordinary and make a path for the new us. This means stress, and is because of the new processes we are going through and steps down a road we have never traveled before (just like starting a new job). Stress is part of life and many can override stress and not have it affect the daily life processes, but for many starting something new, stress will be there and we will overcome it by performing actions more than several times, causing our minds to think that the situation is normal, and our minds relax more day to day. Starting a new life is not always easy and is stressful in many ways, but when we learn to adapt, life becomes easier and more exciting. Staying positive will help reduce stress and actually create more friendships along the way.
Day 6 of 10 to achieving a positive set goal
Content is the aspect of every social media marketer and this creates value, in a way that attracts the customer. Many websites and social media marketers display content in a non-valued way for websites and create what we call BR (Bounce Rate), and this term will actually hurt the performance of your website due to the number of people looking at your site and clicking back off your site. This is why fresh content and page development is very important in attracting new prospective clients. If you were to spend a generous amount of money to create a website, and then see your bounce rate go through the roof, you would probably be pretty upset with the designer of the website, but in fact, it’s the content you provided to the website designer that is causing the problem in the first place.
Day 7 of 10 to achieving a positive set goal
Marketing is the main key to any marketer making money either on the Internet, TV, Newspaper or other, you can’t just make a website and expect people to get to your website without some means of traffic. Marketing without traffic is like you opening a checking account, but not putting money into the account for you to spend, seems silly, but many marketers don’t know how to market and advertise to get the potential customers coming to their websites to purchase products. There are many types of traffic you could be running to your website, some are good traffic and some not so good. Traffic comes in many ways and most of the good traffic is traffic you have to pay for and most of the time it’s not cheap. As we previously talked about content, the content really matters,, especially when it comes to paying for high-quality traffic, there are cheap and or free traffic sources. The free ones are just that “free” and not worthy of the numbers they represent, on the other hand, you can get cheap traffic and as noted before the content on your page must be fresh and really reliable for any of the cheap traffic to even engage in your content. Content is everything and the way it’s displayed, strategically on your website depends on the amount of engagement you receive.
Day 8 of 10 to achieving a positive set goal
(Understanding customer needs)
Understanding what your customer wants and expects from you can be difficult to figure out, especially when they get on your website than just click back off, in this day and age, we need a tool that will capture your customers from your website directly into a funnel system where you can market to them directly and send them offers through emails. There are many programs on the internet that we can pay to allow us to use their platforms for our customers, a few of these types of programs are Aweber and Getresponse, these two programs are easy to use and available in monthly payment installments. The idea is the same for most of these types of email systems, when someone lands on your site, you have less than one minute to impress them and get them to be your subscriber; and these programs allow you to do just that. Understanding what your customer is looking for is the key to your success in making money.
Day 9 of 10 to achieving a positive set goal
Understanding the way our customers think and the needs they are looking for are not easy to determine, as we look in the past and present, we see customers that go to the store to purchase the product they want, and seem to find what they need in a store that has just about everything a customer would want in one location. Now we can try to have the biggest website in the country, but that’s just not enough to handle what our customers are expecting from us when using the internet for shopping. This is why we need a program called a CRM (customer relationship management ) program, as we look at what this type of management programs has to offer, we see that we can interact with the customer in many ways, to determine what they are interested in and give them a direction provided by our resources. This way of separating customers inside the program makes it a lot easier to determine what to put in front of the customer for purchasing, most of these new programs tell us so much about the customer. Now that it’s not hard to send a customer the wrong product, keep the customer’s needs close to your heart and you will see how well your marketing numbers change for the better.
Day 10 of 10 to achieving a positive set goal
(What is funneling)
When we come to the final steps in the marketing business, we look at what is called a marketing funnel, just about all funnel systems are created equally in the aspect of collecting customers through a process of funneled steps. When you look at a funnel from the top, we see the large opening at the top, and this opening is getting customers aware of the types of products you are offering to them in the marketplace. As these customers become more and more interested in the offer, we see them funneling down into the funnel, as our customers keep considering buying a product from us, it keeps them in our funnels and out of someone else’s funnel. We keep their focus on the content and product so customers are more likely to finally make a balanced decision, and make a purchase from us due to our due diligence in keeping them attracted to the offer. When we provide excellent products and service to our customers, they will always keep coming back and giving us feedback on what other things they’re looking for in the near future for purchases.
For many years now people have been following the marketing business online and watching the progression of these businesses as they grow throughout the social media market online, as we become an online business owner, we have to take careful consideration of what processes are needed and what tools might help us. For example, in order for you to be on the internet, you’re going to need to have a website and content on it, and traffic directed to your website. These steps are crucial for you to be able to market on the internet, the next parts would be to find the types of traffic that you need for your specific type of niche (service or product you’re offering). Once these processes are in place, you have to be able to keep track of your potential customers and their needs, and this is what many call a CRM (Customer Relationship Management) program.
This type of program allows you to really define what your customers looking for and more specific details of when your customer may want to purchase future products, and the time that the customer purchased from you. All of these factors are needed when trying to keep customers satisfied so they repurchase from you in the future. In business, it’s always best to have a daily planner to keep track of potential clients and schedule your one on one conversations. Planners are very inexpensive and can keep track of your customers and your interactions. Below is a list of needed items for the creation of your very own online business:
- Think of a catchy website name
- A laptop or PC would be best for marketing your products on the internet
- Go to godaddy.com and see if that domain name hasn’t been taken
- Go to hostgator.com to get your web hosting program
- Find a website creator that will build your website pages and content without flaw
- Find the mentor to help you make the right decisions in your marketing business is key to your success
- Finding out what is good or bad traffic for your website
- Keeping a positive mindset if some of these actions get stressful
- Finding the Wright CRM to fit you and your customer’s needs
- Using Google Analytics to monitor your website’s actions on the internet
- Usage of a daily planner to keep track of new customer’s times and dates is needed to become a great entrepreneur.
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