Most businesses whether large or small have their own marketing team performing their advertising through many channels to get their brand noticed throughout the market, branding your company is excellent for potential new customers. Some small business owners don’t have the money to spend on large advertisements so they pick and choose what they can afford in the market, this low spending budget for marketing means that each company must find a way to get new customers in the door by their marketing skills or the money wasn’t well spent. 2020 has been such a letdown for many businesses due to the pandemic, rioting, looting and not to mention the devastating fires that are destroying what wasn’t destroyed by the rioters. As we pick up our businesses from ground zero again and try to boost the economy back so our businesses can start making a profit again, we need to understand other ways to help ourselves.
The economic meltdown of 2020 has left many business owners without a business to run and employees stuck on unemployment, but for those businesses that survived, I wanted to teach you that Social Media has become a timeline of our future. Social media platforms are based on individual timelines per person and per platform, as soon as some of the businesses out there learn about these timelines the better sales and profits will become. Not only can you make free ads on all these timelines but you can also send them on your friend’s timelines as well, so, instead of just your timeline with 500 friends you can send over the 500 friend’s timelines as well. Can you imagine the impressions or visibility change to your product by allowing 500+500+500 friend’s timelines to see your product? That’s a large audience, don’t you think? Most people think that when you post something online that everyone sees what you post, that’s incorrect unless you’re paying to place your ad on social media. Your timeline only specifies the timeline connection you have with your friends or on your business page, as a business owner I want to get my brand or product out there where everyone can see. Here at CSK we want you to learn these marketing ways to better help your business keep marketing costs down and allowing more people on multiple timelines to see your post for better engagements.
Comprender las líneas de tiempo de las redes sociales y cómo benefician a su negocio.
La mayoría de las empresas, ya sean grandes o pequeñas, tienen su propio equipo de marketing que realiza su publicidad a través de muchos canales, para que su marca se destaque en todo el mercado, la marca de su empresa es excelente para nuevos clientes potenciales. Algunos propietarios de pequeñas empresas, no tienen el dinero para gastar en grandes anuncios, por lo que eligen lo que pueden pagar en el mercado, este bajo presupuesto de gasto para marketing significa que cada empresa debe encontrar la manera de conseguir nuevos clientes a través de sus habilidades de marketing o el dinero no bien invertido. 2020 ha sido una decepción para muchas empresas debido a la pandemia, los disturbios, los saqueos, sin mencionar los incendios devastadores que están destruyendo lo que no fue destruido por los alborotadores. A medida que retomamos nuestros negocios desde la zona cero, e intentamos impulsar la economía para que nuestros negocios puedan comenzar a obtener ganancias nuevamente, debemos comprender otras formas de ayudarnos a nosotros mismos.
El colapso económico de 2020 ha dejado a muchos propietarios de negocios sin un negocio que administrar, y empleados atrapados en el desempleo; pero para aquellos negocios que sobreviven, quería enseñarles que las redes sociales se han convertido en una línea de tiempo de nuestro futuro. Las plataformas de redes sociales se basan en cronogramas individuales por persona y por plataforma, tan pronto como algunas de las empresas conozcan estos cronogramas, mejores ventas y ganancias serán. No solo puede hacer anuncios gratuitos en todas estas líneas de tiempo, sino que también puede enviarlos en las líneas de tiempo de sus amigos, por lo que, en lugar de solo su línea de tiempo con 500 amigos, también puede enviar las líneas de tiempo de los 500 amigos. ¿Se imagina el cambio de impresiones o visibilidad de su producto al permitir que 500 + 500 + 500 líneas de tiempo de amigos vean su producto? Esa es una gran audiencia, ¿no cree? La mayoría de la gente piensa que cuando publica algo en línea, todos ven lo que publica, eso es incorrecto, a menos que esté pagando para colocar su anuncio en las redes sociales. Su línea de tiempo solo especifica la conexión de la línea de tiempo que tiene con sus amigos o en la página de su negocio; como propietario de un negocio, quiero que mi marca o producto esté disponible donde TODOS puedan verlo. Aquí en CSK queremos que aprenda estas formas de marketing para ayudar a mejorar a su empresa a mantener bajos los costos de marketing, y permitir que más personas en múltiples líneas de tiempo vean su publicación para mejorar la participación.
Let’s talk about business websites; there are many companies out there that offer you a website platform to use for your business. Some charge a fortune telling you that their website creation is better for many reasons, but, just because they are expensive doesn’t mean you need the website built from them. There are many free website programs out there but they don’t give you as much functionality within your website to make the changes you want. Then there are the programs that fall within these two categories and one of those types of programs that many people use today is called “WordPress”, this is a very versatile and very user friendly program for the creation of your website. You see, even with the very expensive websites you don’t have the controls and capabilities to manage your own website within, this is due to the developer and their willingness to add more expensive coding to their platforms to give you access to all of the areas of your website for you to control; this might come as an extra cost out of your pocket if they have to add these features for you. Who wants to wait for the developer to add your things to your website, this coding should already be in your dashboard for your website to manage. So, what I’m saying is that if you’re choosing a developer to create a website for you, be patient in case the developer doesn’t have the time to add the things you need in a timely manner. For the rest of us that want to use a program that is fully functional and adaptable and ready for your input then WordPress is the better option. WordPress is very compatible with all the plug-in capabilities and is ready for your security to be added and your ability to get your business on the internet in minutes.
Of course with any website creation you’re going to need SEO. SEO (Search Engine Optimization) gets your website noticed through the quality and quantity of traffic to your website, if you are experienced in SEO than this part is easy for you. For those that don’t understand the processes in SEO, let me explain this process in a technical term.
Why SEO is important!
While paid advertising, social media, and other website platforms will generate
traffic to your website but the majority of your traffic
Is driven be search engines
- Keywords: Finding the right keywords for your website are essential to you SEO performance, think of about 3-5 keywords for your website.
- Title Tags: Title tags allow the internet/search engines what your website is about.
- SEO can be installed on almost any website platform.
These are just some of the criteria’s needed to apply SEO on your website.
Every business has to grow, every year is a more demanding and challenging time for a business owner. Businesses start as small as a donut shop, as the business develops and grows with the economy demands for product become higher. This growth in business is usually called beginners luck, since the demand is higher and sales are taking off, the demand for expansion is noted. Only a few business owners carry enough (cash out loans) to expand and start growing their business. Now, let’s say I own a dealership, I expect every manager in the dealership to be providing me as an owner, a profit, from service to sales to general manager and on up in the establishment. So, as I see a need in the economy for growth in my business, I will start opening more locations expanding my business name all over the country, this is called growth. My income will increase, but, there I am again at a stopping point in my efforts to gain a profit.
A business always demands growth; I as the owner want my name on everything. If I max out my potential in every location, what must I do to start generating cash flow again? Yep, you guessed it; I must expand the business at every location to generate more profit. See, most businesses look at a business and demand more sales through all of their locations of establishments. This is concerning for the business and causes stress within the establishment. Profitability comes in many fashions within a business, but when you have exceeded your output of generated sales due to the size of the establishment, there is no more a manager can do depending on the type of business. Sure sales can keep selling vehicles but your service department can’t handle anymore business without being back logged. This is where a business must expand the current businesses location. This process of manageable space versus profit will always occur in business!
Crecimiento de su negocio
Toda empresa tiene que crecer, cada año es un momento más exigente y desafiante para el propietario de una empresa. Los negocios comienzan tan pequeños como una tienda de donas, a medida que el negocio se desarrolla y crece con la economía, las demandas de productos aumentan. Este crecimiento en los negocios se suele llamar suerte de principiantes, ya que la demanda es mayor y las ventas están despegando, se nota la demanda de expansión. Solo unos pocos propietarios de negocios tienen suficientes (préstamos en efectivo) para expandir y comenzar a hacer crecer su negocio. Ahora, digamos que tengo una agencia de autos, espero que todos los gerentes de la agencia de carros me proporcionen, como propietario, una ganancia, desde la gente que da brinda el servicio, hace las ventas, el gerente general y más allá del establecimiento. Entonces, como veo una necesidad en la economía de crecimiento en mi negocio, comenzaré a abrir más ubicaciones expandiendo el nombre de mi empresa en todo el país, esto se llama crecimiento. Mis ingresos aumentarán, pero ahí estoy nuevamente, en un alto en mis esfuerzos por obtener ganancias.
Un negocio siempre exige crecimiento; Yo, como propietario, quiero mi nombre en todo. Si maximizo mi potencial en cada ubicación, ¿qué debo hacer para comenzar a generar flujo de efectivo nuevamente? Sí, lo adivinó, debo expandir el negocio en cada ubicación para generar más ganancias. Como podrá ver, la mayoría de las empresas exigen más ventas a través de todas sus ubicaciones de establecimientos. Esto es preocupante para el negocio y causa estrés dentro del establecimiento. La rentabilidad se presenta de muchas maneras dentro de un negocio, pero cuando ha excedido su producción de ventas generadas debido al tamaño del establecimiento, no hay más que un gerente pueda hacer dependiendo del tipo de negocio. Seguro que las ventas pueden seguir vendiendo vehículos, pero su departamento de servicio no puede manejar más negocios sin que se registre. Aquí es donde una empresa debe expandir la ubicación actual de la empresa. ¡Este proceso de espacio manejable versus ganancia siempre ocurrirá en los negocios!
How long will this 2020 COVID-19 keep devastating our economy and especially the local businesses. Many businesses can’t afford to reopen their doors and pay employees with the low numbers of customers purchasing what the business is selling. This equation is called (business closure). When a business is structured correctly and can contain themselves financially through an economy that has collapsed, this is called a stable business within the community. When we look at businesses that are just starting out or have only been in business for about 10 years, we look at the business as being financially unstable with the economy, and this is only due to time in business and accounting profits within or up to the 10 year mark in business.
Most small businesses cannot acquire large loans from banks or financial institutions due to their own personal financial structures. Larger businesses usually have multiple partners with more capital to fund a business, this capital is usually so large that the company and structure can make it through stormy weather situations like a recession or an economic crash due to other circumstances. COVID-19 is playing a big role in society as it takes devastating blows at our economy breaking it down piece by piece, the devastation of lives lost and businesses that cannot recover from these horrid times. We will pull together as a country and as a world to surpass the crisis in front of us. Our countries must come together and unite as one in the battle against COVID-19.
The story of 3 business owner’s success through decades of forefathers, teaching future generations a skill in business.
The Saw Shop is owned by Fred Carson, this saw shop has been open since 1937 in Eugene Oregon, family owned since the beginning. Fred was taught by his father and grandfathers the proper ways to maintain and sharpen items that require sharpening, working with decade’s old and new machinery to perform these tasks making customers happy. Throughout the years there hasn’t been many up to dated machines that could take place of the current machines needed for sharpening. Older functionable machines have been a tremendous help in the business progressing throughout the years of business, not needing to purchase very large and very expensive machinery to keep costs low for maintaining a business.
Recession proofing strategies
When asked how Fred and his business made it through the recession in late 2008, his comments were, “people still needed to sharpen their tools instead of purchasing new ones.” These were tight times for many in that recession. Large companies like Chrysler, General Motors, and Washington Mutual that had assets in the billions still had to be bailed out by the government of the United States. Fred kept his cool during the years of the recession activity by strategizing his efforts and keeping costs low for customers; by sharpening their tools rather than having the customers buy new tools to keep doors open to the public. Fred’s specialty is sharpening, but the shop also works on small engine repairs as well, so don’t put off your sharpening for another day.
Newer technology means less customers
As he mentioned, the years are passing and new technology is becoming more and more perfect. Some new tools like the carbide saw blades are a throw away blade, they are considered a one time use type blade. This reduces the presence of customers at the Carson Saw Shop.
The affects social media play in the new era of the Saw Shop
When I mentioned a social media presence to Fred, he wasn’t too please with the idea just yet. Fred is stepping up to the plate and trying to engage in social media at his own pace. I really think the presence in the social media realm for Fred will increase business by ten times the amount of customers currently visiting the shop. Fred has made a more engaging website for the customers to visit that allows a more user friendly environment for products and services for customers.
What strategies CSK has depicted for Fred Carson’s Saw shop
I really believe Fred has a sincere passion for helping customers from all around. The market is changing right along with technology at the speed of light and If Fred uses some of this technology to help grow his business, then I can ensure him that he will need bigger doors to open for all the customers. The flood gates have opened from California and other states, allowing Oregon and smaller cities to allow larger numbers of consumers into our ever changing and growing businesses.
Name of Business: Carson Saw Shop
Operation hours are M-F 7:30 am to 5:30pm
We had the honor of sitting down with Tim Greathouse, owner and operator of the Core Star Center. His demo team was preparing for their upcoming event in the Dojang (a formal training hall). Tim holds a 7th degree black belt in Taekwondo (TKD) that he has committed himself to every day for the last 30 years, and he is still an active competitor on the world level. If one belt was not enough, he also holds a 1st-degree black belt in Hapkido and a belt in Capoeira. Through his true love and commitment to TKD, he has positioned himself perfectly to achieve the position of Oregon State President of the United States TKD Committee under Sang Lee and USTC National Chairman for State Hanmadang development.
The Multi-Disciplinary Core Star Center
Core Star Center offers many styles and teachings to meet the needs of their students, whether physical, spiritual, or clarity of mind. Tim offers and instructs Moo Do TKD, Yoga, and Hapkido. Kung Fu, Zen Meditation, Yoga, and Kummooyeh are offered by other instructors, but the full list of offered services can be found on their website. Tim embraces Martial Arts for its ability to cultivate the spirit, a sense of reason, self awareness, discipline, and confidence. Martial arts challenges you to be the best version of yourself.
Tim’s Philosophy & Business Model
Tim has always had a non-combative approach to TKD. This way of teaching and training has started to come to light in our world with the recent insight into concussions and how they have a lasting impact on one’s life. He believes in the art form and its excellent ability to cultivate oneself physically, mentally, and spiritually. This way of thinking and being in martial arts holds truer today than ever before. He believes the enemies of today are intangible and slippery; they are no longer people standing in front of you in a physical form. They are more internal, or of the mind. This belief plays perfectly into him being chosen to host the NW Hanmadang, where events are held to gauge the skill level of its participants in non-contact events.
We asked Tim where he sees himself in the future and if he would still be teaching and training. He responded quickly without a second thought, “I will obtain my 9th degree black belt and the Dojang will always be a part of my life.” He has no want or desire to branch out to multiple locations. He thrives on having a deep connection with all of his students and knowing each one by name. He wants to be a part of each one outside of the Dojang, helping them develop every aspect of their lives through Martial Arts.
CSK Dynamic Ventures Recommends Core Star Center
I have known Tim personally and as a student since 1996 when he opened his Dojang here in Eugene. He has a deep passion and love for people that creates a strong attraction that starts when you first meet him. I believe his commitment to put people first has given him the ability to keep providing his students with high quality training for 30 years.
RE/MAX is a very large real estate company with locations throughout the United States. Hillary Baker is proud to be with RE/MAX since 2012. She was recently promoted from a Buyer Specialist to a full service Real Estate Broker. This has been such a great opportunity for her to branch out on her own as a licensed broker, and start making a business for herself helping clients purchase the home of their dreams. Looking back at Hillary’s past during the last recession, her family had to change their outlook on their careers in order to get by.
Her Personal Journey
Coming out of the recession, Hillary was going to college for dental hygiene. A friend referred her to an entry level position with RE/MAX on the Lynn Gately team as an opportunity for change. Hillary was inspired by helping clients and her passion for becoming a licensed broker became clear. Her seven years of experience in Real Estate paid off and opened many new challenges and opportunities for her. When I asked her about social media and her awareness online, she said she was developing a following through local social channels, and has plans to expand this following throughout Lane County, to get more personal with clients.
On Being Personally Accessible
Hillary wants clients to know they can just reach out to her on any social channel. If clients have any questions or would like to go look at houses, she will make the time to listen and/or show them homes on the market. She offers a free market analysis on homes to educate clients on what their home would sell for in the ever-changing real estate market. As with any business owner, she markets with flyers and ads on social media to create a larger audience. This gives her feedback from clients she’s already worked with in the past, acting as references for new home buyers. You can visit her website to contact her online, or call her at 541.285.3339.
Hillary Baker loves to personally ensure her clients’ customer satisfaction level is 100%. This rating will surpass most businesses out there today in the Lane County. She has the advantage in competing with other Real Estate companies in the community, due to her skill set in the Real Estate business.
CSK Dynamic Ventures Recommends Hillary Baker
Hillary was my Real Estate agent that I was communicating with during the purchase of my home in Eugene, Oregon. At the time, I was residing in San Diego, California, and was taking my search for my new home to the internet. I found Hillary as an agent at RE/MAX online. The more I communicated to her by phone and Skype, the more confident I was to choose the home I wanted. Hillary helped me to make an informed decision on our home purchase from all the pictures and online contact. San Diego is 19 hours away and I didn’t have the time to fly up to Eugene to see the house, but the excellent communicative skills she provided us was top notch in her industry. As a standalone agent in the Real Estate business, I have no problems recommending Hillary to all of my current customers in my business.
By Craig Kenney
Kinergy Tech, What is it? Well, this is a well-established marketing team geared around the digital side of marketing and other related IT services. I had the great opportunity to speak with Rochiemar Carson which is one of the leading digital marketing team advisers and an IT specialist; I could tell from our conversation, that I sat down with the right person to tell their story.
There are two well-qualified digital marketing team advisers here at Kinergy Tech; they both play a vital role in the creation of a client’s web portfolio, as per clients request, Rochiemar and Dave advise customers in the creation of their dream project. Both team advisers will listen to the customer’s needs and have their team execute the needed and areas of marketing for their clients.
From Partnership to Growing Team
A little bit of history of both digital marketing team advisers (partners) and (co-founders), they both have made a business for themselves on a personal level before they became partners and pulled both businesses together creating what now is known as Kinergy Tech. The creation of this business meant more employees were needed to help customers more on an individual basis in the creation of their website and or other needed digital marketing needs. Kinergy Tech will help brand you into the marketplace, helping your clients find and access your site faster, this approach of branding clients has been vital for customers to be on the fast track to creating a better future financially.
As Rochiemar described, some of the challenges along the way of building this business with his partners and his team members, was the fact that more training in certain areas of the business is needed on an ongoing approach to reach certain goals these two co-founders have planned for their future. When asked “how do you see your business in another 10 years?” Rochiemar replied that he wanted to branch out more and reach more people by opening another couple of businesses in different locations.
CSK Dynamic Ventures Recommends Kinergy Tech
As I had discussed leadership with Rochiemar, I had discussed the ideas of having team meetings on a weekly basis and a one on one meeting with his partners so that everyone is always on the same page when it comes to customer satisfaction. As I ended this interview with Rochiemar, I felt the strong leadership qualities in Rochiemar that are needed for this company to take their company to the next level of business; his passion for helping customers and teammates goes well beyond customer satisfaction.
At a later date I was able to interview David Garcia to get more information on his views and structure of Kinergy Tech, you talk about a person with a vision and oversight of where he wants to take this company. He has an overwhelming background in many marketing aspects; the prioritization of the many concepts of marketing is a must for him. Dave sees key value in a customer’s relationship and knows how to bring in the right talent for the customer, he mentioned he was taking a step back from one of his other businesses so that he could provide 100% of his time to fully engage in this business, this has been a vision for him to manage the time to fully launch Kinergy Tech to allow a more prosperous future for their team.
As I had heard of the many business-related concepts David’s mind was funneling, I had to ask him why he hasn’t delegated more of the tasks he is creating for himself, for others to lessen his load; he responded that he would rather spend time teaching a person, the quality of work, so that the feedback quality was to his standards. I really enjoyed speaking to both owners at Kinergy Tech, I hope some of the information I provided as feedback can help your customer retention rate and allow customers to hear personal stories from business owners just like yourselves.
By Craig Kenney
Many businesses have come and gone in the Lane County district, but one of many have tested the times and survived by remaining open. Head Start of Lane County has had an Executive Director (Annie Soto) for 24 years, and I had a chance to interview her during normal business hours and went through the many services offered at her location. Annie Soto is an astonishing person to be in charge of so many employees that love and care for children’s needs. As she stated she “helps children get ready for school and get ready for life” by quality educational services.
Head Start Provides A Variety of Services
They also screen children for hearing, vision, height, weight and provide an assessment. These are indicators of where the children’s strengths are for areas of growth. Head Start doesn’t just help the children, but also the parents get help back into the community by getting to go back to school and get better jobs in the community. And for immigrants, they help them with getting drivers licenses and such. All of these services are provided by state funding and the office of Head Start. Annie Soto is very knowledgeable about the history of Head Start of Lane County and was admiring the fact that this establishment was started in 1965 for children and their well-being. Ages run prenatal through age 5. There are 22 locations of Head Start and approximately 51 classrooms all in the Lane County district, these locations teach children of these ages the many things in life they need to get them ready for life. Head Start works with Lane County Dental to make sure the children’s teeth are treated and cleaned as well as seen by Well Child Services for the medical examination. Including up to date shots, these doctors and dentists get the children up to date medically for entering school.
Leveraging Social Media for Community Awareness
When I was interviewing Annie Soto, I brought up the topic of social media and her reaction was that social media has brought more awareness to her programs, and plans on keeping the awareness throughout the community, as we all know social media plays a big part in today’s business. Creating the awareness and support for many businesses to stay alive in tough economy’s, this program also delivers meals prepared in Head Starts Large complete kitchen to different schools in the community regulated by Head Start. Challenges that were faced by Annie Soto through the years have been that the program is funded to families and parents in the poverty levels in accordance with low incomes, and the increase in state minimum wages and sometimes parents in these levels are not eligible for the services anymore.
CSK Dynamic Ventures Supports Head Start of Lane County
These types of programs are very much regulated and micromanaged by the government but this facilities executive director feels that she is always in a learning state of mind to help families and children get through her open doors, and get the education or care needed to live a happier life in the real world. When I had brought up the topic of what would you have done differently over the years and she replied that keeping a hold on staff due to other programs has had its challenges. I had a great interview with Annie Soto, as she demonstrated great knowledge about her business and the community and the well being of children that she comes in contact with.
Elizabeth is the owner of this Panaderia Mexicana business. This business has been in Eugene, Oregon for 15 years and Elizabeth has been a worker for this business for some time and finally bought the business for her family. The products sold at this store are more common Mexican candies, breads (handmade), birthday and other events, cakes and piñatas for parties. Mostly, this store is known for their bread that is made in the store and distributed to local businesses and food trucks that service the area.
Elizabeth y su esposo son los propietarios de esta panadería, localizada en Eugene, Oregon y ha estado establecido por 15 años.
Elizabeth había sido empleada de esta panadería hasta que hace poco tiempo tuvo la oportunidad de comprarla. Los productos que se venden en esta tienda son: pan mexicano recien horneado día a día, dulces mexicanos, pasteles para cumpleaños y ocaciones especiales, además de piñatas entre otros.
This store sees a lot of different cultures and nationalities visiting the store from Florence, Roseburg and as far as Bend Oregon. People travel far just to get a taste of the special bread made by Elizabeth and family. When asked about what challenges they have encountered while running the busines she had said that, the prior owners did not advertise too much and she is taking action to advertise more, especially on the social media side and get her store name out on the market. This has been a challenge since it’s a new business for her, and she is still learning the many processes of business aspects and the many ways of free and non-free advertising in the community.
Esta panadería tiene clientes de diferentes partes del Condado de Lane, como Florence, Roseburg, y aún desde Bend, Oregon; la gente viaja sólo para saborear el rico sabor del pan hecho por Elizabeth y su familia. Cuando le pregunté qué desafíos han encontrado desde su adquisición del negocio, ella me dijo que los dueños anteriores no hacían mucha publicidad del mismo, por lo que ahora su esposo está usando el internet para poder promover su panadería y atraer a más personas de todas las culturas que viven en Eugene, Oregon. Esto es una réplica para ellos que están aprendiendo el proceso de publicidad en la comunidad en forma gratuita y no gratuita.
The other challenges Elizabeth is facing in this business is the times of heavy traffic and times where there is little or no traffic during the day. The awareness of the community was a big factor for her as well due to the offset location of the business from the busy main road. Elizabeth is determined to keep this business a float for more than the next 10 years if possible. She encourages people from all over Oregon to stop by and try her bread and see what she has to offer at her store. This business is open Monday-Sunday from 6am to 9pm 2160 11th ave. Eugene, OR 97402.
Otro reto es dar a conocer la localidad de la tienda, ya que su ubicación no está muy a la vista de la calle principal. Elizabeth es una persona muy positiva y trabajadora por lo que su negocio se mantiene y prosperara por los próximos 10 años si es posible. Ella invita a toda la comunidad en Oregon que visita su panadería y prueba su pan con auténtico sabor mexicano.
El negocio esta abierto de lunes a domingo de 6:00 a.m. a 9:00 p.m. 2160 11th ave. Eugene, OR 97402.
Maria Contreras is the owner of Tienda Y Panaderia Santiago, and has established the business for approximately 11 years. Maria works at the store with her family as a family business. Maria says that the bread she makes is just like being in Oaxaca, MX. Many customers travel from afar to get some of the hot bread she makes fresh daily. Some travel from as far as California, Washington, Salem, and Portland. Maria also sells Piñatas for big or small parties as well as other common Mexican products. Her store is full of Mexican candy to the smell of home-baked Mexican bread.
María Contreras es la dueña de la Tienda y Panadería Santiago es un negocio establecido por aproximadamente 11 años. María trabaja en la tienda con su familia como un negocio familiar. Ella dice que el pan que ella hace es como el auténtico pan Oaxaqueño. Muchos de sus clientes viajan desde lejos para probar el pan fresco y recien sacado del horno todos los días, algunos clientes vienen de California, Washington, Salem y Portland. María tambien vende Piñatas de varios tamanos para las fiestas y algunos productos mexicanos como dulces. El olor del pan recien horneado impregna su panaderia abriendo el apetito.
When talking with Maria, she said she had found an increase in sales since she has been using Facebook for her advertising. About 3 years ago, she was asked by customers if she could get other special products from Oaxaca, MX, and she said that she is researching the needs of customers and may need a bigger business as soon as business picks up. Some of the challenges she has faced through the years are when it gets hot outside, and the bread is fresh from the ovens. It’s hard to sell, so she’s thinking of some new ideas to work around some of these challenges for the store.
Cuando platicaba con María, me comentaba que ha notado un incremento en sus ventas desde que está usando el facebook para promocionarse. Aproximádamente desde hace 3 años, sus clientes le han pedido productos especiales de Oaxaca, México, ella está tomando en cuenta esto y piensa que necesita un local más grande para poder seguir satisfaciendo a sus clientes. Uno de los desafíos a los que ella se enfrenta cada año es que en la temporada de calor, el pan no es muy apetecible por lo que esta pensando en nuevas ideas para enfrentar este reto en su tienda.
The store hours are Tuesday-Saturday 7am-8pm and Sunday 7am-11am
1039 River Rd Eugene, Or 97404
Phone: (541) 461-1650
Get your daily dose of advice and inspiration when you follow any of our social media accounts!
Are you finding it difficult to manage your finances? Let me help you Learn to organize your finances. Click picture below to get your free template, By becoming a Subscriber!